{"id":13721,"date":"2023-01-11T08:53:12","date_gmt":"2023-01-11T07:53:12","guid":{"rendered":"https:\/\/www.md-elektronik.com\/?p=13721"},"modified":"2023-07-04T12:58:38","modified_gmt":"2023-07-04T10:58:38","slug":"rizika-a-dopady-soucasneho-rustu-cen-v-automobilovem-prumyslu","status":"publish","type":"post","link":"https:\/\/www.md-elektronik.com\/cs\/rizika-a-dopady-soucasneho-rustu-cen-v-automobilovem-prumyslu\/","title":{"rendered":"Rizika a dopady sou\u010dasn\u00e9ho r\u016fstu cen v automobilov\u00e9m pr\u016fmyslu"},"content":{"rendered":"\n<h2>Rozhovor s Carstenem Biengem o sou\u010dasn\u00e9 situaci v dodavatelsk\u00e9m \u0159et\u011bzci a v\u00fdzv\u00e1ch v oblasti n\u00e1kupu.<\/h2>\n\t<div id=\"gap-125537010\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-125537010 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<h3><em>\u201eDob\u0159e funguj\u00edc\u00ed dodavatelsk\u00e9 \u0159et\u011bzce jsou v sou\u010dasn\u00e9m prost\u0159ed\u00ed hlavn\u00ed konkuren\u010dn\u00ed v\u00fdhodou\u201c<\/em><\/h3>\n<div class=\"row\"  id=\"row-1630460442\">\n\n\n\t<div id=\"col-1875845060\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p>Sv\u011btov\u00e1 politick\u00e1 situace je ji\u017e n\u011bkolik let st\u00e1le nestabiln\u011bj\u0161\u00ed. Covid, Ukrajina, inflace a klimatick\u00e1 krize jsou jen n\u011bkter\u00e1 z mnoha kl\u00ed\u010dov\u00fdch slov, kter\u00e1 ozna\u010duj\u00ed obt\u00ed\u017enou situaci v ekonomice a spole\u010dnosti. T\u011bmto v\u00fdzv\u00e1m mus\u00ed \u010delit i globalizovan\u00e9 dodavatelsk\u00e9 \u0159et\u011bzce v automobilov\u00e9m pr\u016fmyslu.&nbsp;<\/p>\n<p>V r\u00e1mci s\u00e9rie rozhovor\u016f \u201eyourmdexpertise\u201c hovo\u0159\u00edme s odborn\u00edky ze spole\u010dnosti MD ELEKTRONIK o aktu\u00e1ln\u00edch a budouc\u00edch kl\u00ed\u010dov\u00fdch t\u00e9matech v automobilov\u00e9m pr\u016fmyslu.<\/p>\n<p>V tomto vyd\u00e1n\u00ed jsme se setkali s Carstenem, vedouc\u00edm n\u00e1kupu ve spole\u010dnosti MD, a hovo\u0159ili s n\u00edm o jeho pr\u00e1ci v MD, o p\u0159\u00ed\u010din\u00e1ch sou\u010dasn\u00e9ho r\u016fstu cen v automobilov\u00e9m pr\u016fmyslu a z toho plynouc\u00edch rizic\u00edch a d\u016fsledc\u00edch a tak\u00e9 o tom, jak MD tuto situaci \u0159e\u0161\u00ed.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-719421091\" class=\"col medium-6 small-12 large-6 small-col-first\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1424730891\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"1020\" height=\"1020\" src=\"https:\/\/www.md-elektronik.com\/wp-content\/uploads\/2023\/01\/ND9C4567-Bieng-Carsten-sq-1024x1024.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.md-elektronik.com\/wp-content\/uploads\/2023\/01\/ND9C4567-Bieng-Carsten-sq.png 1024w, https:\/\/www.md-elektronik.com\/wp-content\/uploads\/2023\/01\/ND9C4567-Bieng-Carsten-sq-300x300.png 300w, https:\/\/www.md-elektronik.com\/wp-content\/uploads\/2023\/01\/ND9C4567-Bieng-Carsten-sq-150x150.png 150w, https:\/\/www.md-elektronik.com\/wp-content\/uploads\/2023\/01\/ND9C4567-Bieng-Carsten-sq-768x768.png 768w\" sizes=\"(max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1424730891 {\n  width: 100%;\n}\n@media (min-width:550px) {\n  #image_1424730891 {\n    width: 100%;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<p><strong>Carstene, \u0159ekni n\u011bco o sob\u011b. Co t\u011b na tv\u00e9 pr\u00e1ci nejv\u00edce bav\u00ed?<\/strong><\/p>\n<p>Jmenuji se Carsten Bieng, jsem in\u017een\u00fdr ekonomie a ve skupin\u011b MD jsem zodpov\u011bdn\u00fd za n\u00e1kup v\u00fdrobn\u00edho materi\u00e1lu. V MD jsem u\u017e 12 let, jsem \u0161\u0165astn\u011b \u017eenat\u00fd a m\u00e1m dceru. Jsem v\u00e1\u0161niv\u00fd n\u00e1kup\u010d\u00ed a mu\u017e od rodiny srdcem a du\u0161\u00ed.<\/p>\n<p><strong>Nyn\u00ed p\u0159ejd\u011bme k tv\u00e9 pr\u00e1ci v odd\u011blen\u00ed n\u00e1kupu. Dovedu si p\u0159edstavit, \u017ee posledn\u00ed dva roky byly velmi bou\u0159liv\u00e9. V \u010dem vid\u00ed\u0161 p\u0159\u00ed\u010diny sou\u010dasn\u00e9ho r\u016fstu cen v automobilov\u00e9m pr\u016fmyslu?<\/strong><\/p>\n<p>Uzav\u00edrky b\u011bhem koronavirov\u00e9 pandemie ochromily v r\u016fzn\u00fdch obdob\u00edch cel\u00e9 regiony. Firmy na tyto vlivy reagovaly r\u016fzn\u011b: \u010d\u00e1st z\u00e1kazn\u00edk\u016f ru\u0161ila objedn\u00e1vky a \u010d\u00e1st v\u00fdrobc\u016f omezovala sv\u00e9 v\u00fdrobn\u00ed kapacity nebo je p\u0159esunula jinam. N\u011bkter\u00e9 zbo\u017e\u00ed se tak pak p\u0159i \u201erestartu\u201c stalo nedostatkov\u00fdm. Nab\u00eddka byla velmi omezen\u00e1. Tato naru\u0161en\u00ed v globalizovan\u00e9m ekonomick\u00e9m sv\u011bt\u011b s \u00fazce propojen\u00fdmi dodavatelsk\u00fdmi \u0159et\u011bzci a s \u010dasto optimalizovan\u00fdmi z\u00e1sobami znamenala po\u010d\u00e1tek r\u016fstu cen.<\/p>\n<p>Dne\u0161n\u00ed infla\u010dn\u00ed efekty pos\u00edlily podp\u016frn\u00e9 bal\u00ed\u010dky b\u011bhem pandemie, kter\u00e9 podpo\u0159ily stranu popt\u00e1vky. Vysok\u00e1 popt\u00e1vka se setkala s nedostate\u010dnou nab\u00eddkou, co\u017e vedlo k r\u016fstu cen. Tuto situaci je\u0161t\u011b zhor\u0161ila tzv. energetick\u00e1 krize v Evrop\u011b zp\u016fsoben\u00e1 leto\u0161n\u00edmi geopolitick\u00fdmi ud\u00e1lostmi. A\u010dkoli se p\u016fvodn\u00ed probl\u00e9my v dodavatelsk\u00e9m \u0159et\u011bzci postupn\u011b zlep\u0161uj\u00ed nebo ji\u017e \u010d\u00e1ste\u010dn\u011b odezn\u00edvaj\u00ed, r\u016fst cen z\u016fst\u00e1v\u00e1 na vysok\u00e9 \u00farovni, proto\u017ee protiopat\u0159en\u00ed, jako je sou\u010dasn\u00e9 zvy\u0161ov\u00e1n\u00ed \u00farokov\u00fdch sazeb centr\u00e1ln\u00edmi bankami, se projevuj\u00ed a\u017e s \u010dasov\u00fdm odstupem. Dokud nedojde k ochlazen\u00ed inflace, bude se r\u016fst n\u00e1klad\u016f na materi\u00e1l a energie p\u0159en\u00e1\u0161et do r\u016fstu mezd a plat\u016f, aby se vyrovnal s kupn\u00ed silou spot\u0159ebitel\u016f. R\u016fst cen z\u016fstane v p\u0159\u00ed\u0161t\u00edm roce na pom\u011brn\u011b vysok\u00e9 \u00farovni, proto\u017ee v sou\u010dasn\u00e9 dob\u011b se vyv\u00edj\u00ed struktur\u00e1ln\u00ed inflace, jej\u00ed\u017e p\u0159\u00ed\u010diny se dosud nepoda\u0159ilo odstranit a kter\u00e1 m\u016f\u017ee p\u0159etrv\u00e1vat zejm\u00e9na v d\u016fsledku energetick\u00e9 krize v Evrop\u011b.<\/p>\n<p><strong>D\u00edky za&nbsp;skv\u011bl\u00e9 shrnut\u00ed. Jak\u00e1 rizika to p\u0159edstavuje pro automobilov\u00fd pr\u016fmysl?<\/strong><\/p>\n<p>Probl\u00e9my dodavatelsk\u00e9ho \u0159et\u011bzce i n\u00e1sledn\u00e1 inflace vedly k nejistot\u011b ve v\u0161ech oblastech tvorby hodnot a k siln\u00e9 nejistot\u011b na cel\u00e9m glob\u00e1ln\u00edm automobilov\u00e9m trhu. Nebezpe\u010d\u00ed rozs\u00e1hl\u00fdch selh\u00e1n\u00ed dodavatel\u016f a dokonce zhroucen\u00ed dodavatelsk\u00fdch \u0159et\u011bzc\u016f se zd\u00e1lo b\u00fdt re\u00e1ln\u00e9. V automobilov\u00e9m pr\u016fmyslu lze uplatnit strategii v\u00edce zdroj\u016f, tj. z\u00e1sobov\u00e1n\u00ed od n\u011bkolika dodavatel\u016f najednou. Ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f existuje pro ka\u017ed\u00fd dodavatelsk\u00fd d\u00edl pouze n\u011bkolik schv\u00e1len\u00fdch v\u00fdrobc\u016f, a to v cel\u00e9m hodnotov\u00e9m \u0159et\u011bzci, co\u017e je v sou\u010dasn\u00e9m prost\u0159ed\u00ed zv\u00fd\u0161en\u00fdm rizikem. Koneckonc\u016f dodavatelsk\u00e1 odv\u011btv\u00ed s vysokou energetickou n\u00e1ro\u010dnost\u00ed jsou v Evrop\u011b zasa\u017eena dvojn\u00e1sob. Vy\u0161\u0161\u00ed n\u00e1klady na materi\u00e1l a v n\u011bkter\u00fdch p\u0159\u00edpadech i v\u00edcen\u00e1sobn\u00e9 n\u00e1klady na energie velmi rychle zat\u011b\u017euj\u00ed likviditu podnik\u016f.<\/p>\n<p>V\u00fdrobci prov\u011b\u0159uj\u00ed proveditelnost nov\u00fdch v\u00fdvoj\u016f a tak\u00e9 roz\u0161\u00ed\u0159en\u00ed nebo nov\u00e9 zam\u011b\u0159en\u00ed v\u00fdrobn\u00edch kapacit a v nejhor\u0161\u00edm p\u0159\u00edpad\u011b je nerealizuj\u00ed. Situaci zhor\u0161uje skute\u010dnost, \u017ee dodavatel\u00e9 jsou kv\u016fli ekonomick\u00e9mu prost\u0159ed\u00ed m\u00e9n\u011b schopni podstupovat rizika v r\u00e1mci intern\u00edho \u0159\u00edzen\u00ed rizik. Kv\u016fli invazi rusk\u00fdch vojsk na Ukrajinu vypadl ze dne na den vyhled\u00e1van\u00fd v\u00fdrobn\u00ed region pro automobilov\u00fd pr\u016fmysl. Aby nebyly ohro\u017eeny dod\u00e1vky, musely firmy b\u011bhem n\u011bkolika t\u00fddn\u016f p\u0159esunout v\u00fdrobu do jin\u00fdch, v\u011bt\u0161inou dra\u017e\u0161\u00edch lokalit. N\u00e1klady se zv\u00fd\u0161ily, pen\u00edze chyb\u00ed jinde. Nav\u00edc rostouc\u00ed \u00farokov\u00e9 sazby nyn\u00ed \u010d\u00e1ste\u010dn\u011b ohro\u017euj\u00ed projekty, proto\u017ee se sni\u017euje n\u00e1vratnost investic. Uvid\u00edme, jak tato situace ovlivn\u00ed konkurenceschopnost podnik\u016f v dlouhodob\u00e9m horizontu. Do t\u00e9 doby jsou stabiln\u00ed a dob\u0159e funguj\u00edc\u00ed dodavatelsk\u00e9 \u0159et\u011bzce v sou\u010dasn\u00e9m prost\u0159ed\u00ed hlavn\u00ed konkuren\u010dn\u00ed v\u00fdhodou.<\/p>\n<p><strong>Jak\u00e9 to bude m\u00edt d\u016fsledky?<\/strong><\/p>\n<p>Ceny v dodavatelsk\u00e9m \u0159et\u011bzci automobilov\u00e9ho pr\u016fmyslu se po desetilet\u00ed ub\u00edraly pouze jedn\u00edm sm\u011brem: \u201elevn\u011bji\u201c. Aby bylo mo\u017en\u00e9 tomuto cenov\u00e9mu tlaku \u010delit, v\u00fdrobn\u00ed pobo\u010dky se p\u0159esouvaly do st\u00e1le vzd\u00e1len\u011bj\u0161\u00edch zem\u00ed. Zd\u00e1 se, \u017ee v\u00fdvoj se od roku 2021 p\u0159inejmen\u0161\u00edm zastavil.&nbsp; Dodavatel\u00e9 ji\u017e nejsou schopni sni\u017eovat ceny, naopak, rostouc\u00ed n\u00e1klady se mus\u00ed prom\u00edtnout do cel\u00e9ho hodnotov\u00e9ho \u0159et\u011bzce, aby z\u016fstal zachov\u00e1n. Prom\u00edtnout rostouc\u00ed n\u00e1klady tak, aby se hospod\u00e1\u0159sk\u00fd syst\u00e9m op\u011bt ust\u00e1lil nebo byl reformov\u00e1n a v kone\u010dn\u00e9m d\u016fsledku byla zachov\u00e1na \u00farove\u0148 na\u0161\u00ed prosperity, je i spole\u010densk\u00fdm \u00fakolem. P\u0159edpokladem pro p\u0159enesen\u00ed n\u00e1klad\u016f je realistick\u00e9 vysv\u011btlen\u00ed souvislost\u00ed mezi produkty MD a rostouc\u00edmi n\u00e1klady na materi\u00e1l, energii, zam\u011bstnance atd. Po\u017eadavky na transparentnost n\u00e1klad\u016f se budou zvy\u0161ovat. Budou zavedeny nov\u00e9 dolo\u017eky o klouzav\u00e9 cen\u011b na z\u00e1klad\u011b index\u016f, aby se z hodnotov\u00e9ho \u0159et\u011bzce odstranilo riziko siln\u011b kol\u00edsaj\u00edc\u00edch trh\u016f se surovinami a aby se v budoucnu p\u0159ede\u0161lo situac\u00edm, jako je ta sou\u010dasn\u00e1. Tyto postupy se v oblasti palubn\u00ed s\u00edt\u011b pro m\u011b\u010f praktikuj\u00ed ji\u017e des\u00edtky let, a v oboru jsou tak ji\u017e zaveden\u00e9.&nbsp; Rostouc\u00ed n\u00e1klady na dopravu a logistiku nav\u00edc vedou firmy k tomu, aby pe\u010dliv\u011bji \u0159e\u0161ily dodac\u00ed trasy. N\u00e1klady na logistiku m\u011bly p\u0159ed koronavirovou pandemi\u00ed pro v\u00fdsledky spole\u010dnost\u00ed mal\u00fd v\u00fdznam. To se te\u010f zm\u011bnilo. Nov\u00fdm kr\u00e9dem je region\u00e1ln\u00ed v\u00fdroba, aby se zabr\u00e1nilo dlouh\u00fdm dodac\u00edm tras\u00e1m a vysok\u00fdm n\u00e1klad\u016fm.&nbsp; Tento p\u0159esun ze zem\u00ed s n\u00edzk\u00fdmi mzdami samoz\u0159ejm\u011b znamen\u00e1 vy\u0161\u0161\u00ed n\u00e1klady na v\u00fdrobky. Aby firmy minimalizovaly n\u00e1klady, budou v\u00edce investovat do automatizace.<\/p>\n<p><strong>Jak tuto situaci \u0159e\u0161\u00edme v n\u00e1kupu v MD?<\/strong><\/p>\n<p>Z\u00e1kladn\u00edm c\u00edlem je naj\u00edt ekonomicky nejv\u00fdhodn\u011bj\u0161\u00ed, ale spravedliv\u00e9 \u0159e\u0161en\u00ed pro dodavatelsk\u00fd \u0159et\u011bzec. Z\u00e1kladem jak\u00e9koli diskuse je transparentnost n\u00e1klad\u016f, aby bylo mo\u017en\u00e9 situaci posoudit na z\u00e1klad\u011b v\u011brohodn\u00e9ho a srozumiteln\u00e9ho vysv\u011btlen\u00ed. Dodavatel\u00e9 jsou vyz\u00fdv\u00e1ni, aby se pod\u00edleli na sni\u017eov\u00e1n\u00ed dodate\u010dn\u00fdch n\u00e1klad\u016f a zvy\u0161ov\u00e1n\u00ed efektivity. Jsme si v\u011bdomi sv\u00e9 odpov\u011bdnosti a chceme i v budoucnu udr\u017eovat funguj\u00edc\u00ed dodavatelsk\u00e9 vztahy zalo\u017een\u00e9 na partnerstv\u00ed.<\/p>\n<p><strong>Carstene, velk\u00e9 d\u00edky za velmi zaj\u00edmav\u00fd rozhovor!<\/strong><\/p>\n\t<div id=\"gap-281208602\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-281208602 {\n  padding-top: 20px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"row\"  id=\"row-2078874171\">\n\n\n\t<div id=\"col-465875318\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<div class=\"message-box relative\" style=\"padding-top:15px;padding-bottom:15px;\"><div class=\"message-box-bg-image bg-fill fill\" ><\/div><div class=\"message-box-bg-overlay bg-fill fill\" style=\"background-color:rgb(245, 245, 247);\"><\/div><div class=\"container relative\"><div class=\"inner last-reset\">\n\n\t<div id=\"gap-940799004\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-940799004 {\n  padding-top: 20px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<h3>Myslet glob\u00e1ln\u011b, jednat region\u00e1ln\u011b a zajistit spolehlivost<\/h3>\n<p>V dob\u011b glob\u00e1ln\u00ed nejistoty mus\u00ed automobilov\u00fd pr\u016fmysl do jist\u00e9 m\u00edry za\u010d\u00edt p\u0159em\u00fd\u0161let jinak. Zv\u00fd\u0161en\u00e9 n\u00e1klady se nevyhnuteln\u011b projev\u00ed v cel\u00fdch hodnotov\u00fdch \u0159et\u011bzc\u00edch. Vy\u0161\u0161\u00ed n\u00e1kupn\u00ed ceny jsou tedy skute\u010dnost\u00ed a je d\u016fle\u017eit\u00e9 o zv\u00fd\u0161en\u00ed cen transparentn\u011b informovat a d\u016fsledn\u011b vyu\u017e\u00edvat potenci\u00e1l\u016f \u00faspor. Zp\u016fsobem, jak op\u011bt efektivn\u011b vyr\u00e1b\u011bt bl\u00ed\u017ee k z\u00e1kazn\u00edkovi, vyhnout se nejist\u00fdm region\u016fm a sn\u00ed\u017eit logistick\u00e9 n\u00e1klady, m\u016f\u017ee b\u00fdt zv\u00fd\u0161en\u00e1 automatizace.<\/p>\n<p>Kontaktujte spole\u010dnost MD a z\u00edskejte v\u00edce informac\u00ed o dodavatelsk\u00fdch \u0159et\u011bzc\u00edch a spolehlivosti dod\u00e1vek na\u0161ich produkt\u016f!<\/p>\n\t<div id=\"gap-1693915958\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1693915958 {\n  padding-top: 20px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<a href=\"https:\/\/www.md-elektronik.com\/cs\/kontakt\/\" class=\"button primary is-outline\"  style=\"border-radius:99px;\">\n\t\t<span>Kontaktujte n\u00e1s<\/span>\n\t<i class=\"icon-angle-right\" aria-hidden=\"true\" ><\/i><\/a>\n\n\n\t<div id=\"gap-2070642407\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-2070642407 {\n  padding-top: 20px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n<\/div><\/div><\/div>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"message-box relative table-of-contents-message-box\" style=\"padding-top:30px;padding-bottom:30px;\"><div class=\"message-box-bg-image bg-fill fill\" ><\/div><div class=\"message-box-bg-overlay bg-fill fill\" ><\/div><div class=\"container relative\"><div class=\"inner last-reset\">\n\n<div class=\"row align-center\"  id=\"row-1144956986\">\n\n\n\t<div id=\"col-1903022019\" class=\"col medium-5 small-12 large-5\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p><span style=\"font-size: 130%;\"><strong>Carsten Bieng<\/strong><\/span><\/p>\n\t<div id=\"gap-1756237121\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1756237121 {\n  padding-top: 10px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_2088876665\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"1020\" height=\"1020\" src=\"https:\/\/www.md-elektronik.com\/wp-content\/uploads\/2023\/01\/ND9C4567-Bieng-Carsten-sq-1024x1024.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.md-elektronik.com\/wp-content\/uploads\/2023\/01\/ND9C4567-Bieng-Carsten-sq.png 1024w, https:\/\/www.md-elektronik.com\/wp-content\/uploads\/2023\/01\/ND9C4567-Bieng-Carsten-sq-300x300.png 300w, https:\/\/www.md-elektronik.com\/wp-content\/uploads\/2023\/01\/ND9C4567-Bieng-Carsten-sq-150x150.png 150w, https:\/\/www.md-elektronik.com\/wp-content\/uploads\/2023\/01\/ND9C4567-Bieng-Carsten-sq-768x768.png 768w\" sizes=\"(max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_2088876665 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-442116191\" class=\"col medium-7 small-12 large-7\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p><em>Carsten Bieng, \u0159editel n\u00e1kupu, je zodpov\u011bdn\u00fd za n\u00e1kup v\u00fdrobn\u00edho materi\u00e1lu skupiny MD.<\/em><em> Se sv\u00fdmi v\u00edce ne\u017e12let\u00fdmi zku\u0161enostmi v oboru a t\u00e9m\u011b\u0159 10let\u00fdm obdob\u00edm, po kter\u00e9 odpov\u00edd\u00e1 za \u0159\u00edzen\u00ed n\u00e1kupu, je odborn\u00edkem ve sv\u00e9m oboru. Za\u010d\u00ednal jako strategick\u00fd n\u00e1kup\u010d\u00ed a nyn\u00ed je se sv\u00fdmi t\u00fdmy z odd\u011blen\u00ed n\u00e1kupu zodpov\u011bdn\u00fd za kompletn\u00ed n\u00e1kup v\u00fdrobn\u00edch materi\u00e1l\u016f. Z jeho \u00fakolu zaru\u010dit bezpe\u010dnost dod\u00e1vek a pos\u00edlit konkurenceschopnost MD se v posledn\u00edch letech vyvinula ucelen\u00e1 n\u00e1kupn\u00ed strategie. P\u0159esn\u011b podle v\u00fdroku Johna Kabata Zinna: \u201eVlny nezastav\u00ed\u0161. Ale m\u016f\u017ee\u0161 se nau\u010dit surfovat.\u201c je d\u016fle\u017eit\u00e9 um\u011bt \u010d\u00edst, ch\u00e1pat a p\u0159edv\u00eddat trh n\u00e1kupu, prost\u0159ed\u00ed a jeho v\u00fdzvy, aby bylo mo\u017en\u00e9 nastavit strategick\u00fd kurz pro dlouhodob\u00fd horizont<\/em><\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n<\/div><\/div><\/div>\n\t<div id=\"gap-474919077\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-474919077 {\n  padding-top: 20px;\n}\n<\/style>\n\t<\/div>\n\t\n","protected":false},"excerpt":{"rendered":"<p>Rozhovor s Carstenem Biengem o sou\u010dasn\u00e9 situaci v dodavatelsk\u00e9m \u0159et\u011bzci a v\u00fdzv\u00e1ch v oblasti n\u00e1kupu.<\/p>\n","protected":false},"author":16,"featured_media":24193,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[94],"tags":[],"class_list":["post-13721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-cs"],"_links":{"self":[{"href":"https:\/\/www.md-elektronik.com\/cs\/wp-json\/wp\/v2\/posts\/13721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.md-elektronik.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.md-elektronik.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.md-elektronik.com\/cs\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.md-elektronik.com\/cs\/wp-json\/wp\/v2\/comments?post=13721"}],"version-history":[{"count":6,"href":"https:\/\/www.md-elektronik.com\/cs\/wp-json\/wp\/v2\/posts\/13721\/revisions"}],"predecessor-version":[{"id":13983,"href":"https:\/\/www.md-elektronik.com\/cs\/wp-json\/wp\/v2\/posts\/13721\/revisions\/13983"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.md-elektronik.com\/cs\/wp-json\/wp\/v2\/media\/24193"}],"wp:attachment":[{"href":"https:\/\/www.md-elektronik.com\/cs\/wp-json\/wp\/v2\/media?parent=13721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.md-elektronik.com\/cs\/wp-json\/wp\/v2\/categories?post=13721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.md-elektronik.com\/cs\/wp-json\/wp\/v2\/tags?post=13721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}