{"id":18121,"date":"2023-10-26T09:00:18","date_gmt":"2023-10-26T07:00:18","guid":{"rendered":"https:\/\/www.md-elektronik.com\/?p=18121"},"modified":"2023-10-26T09:00:20","modified_gmt":"2023-10-26T07:00:20","slug":"konkurenceschopnost-v-dobe-zmen-rostouci-naroky-na-dodavatele-v-automobilovem-prumyslu","status":"publish","type":"post","link":"https:\/\/www.md-elektronik.com\/cs\/konkurenceschopnost-v-dobe-zmen-rostouci-naroky-na-dodavatele-v-automobilovem-prumyslu\/","title":{"rendered":"Konkurenceschopnost v dob\u011b zm\u011bn \u2013 rostouc\u00ed n\u00e1roky na dodavatele v automobilov\u00e9m pr\u016fmyslu"},"content":{"rendered":"\n<h2>Konkurenceschopnost \u2013 nikdy p\u0159edt\u00edm nebyl tomuto pojmu p\u0159ikl\u00e1d\u00e1n takov\u00fd v\u00fdznam jako v&nbsp;sou\u010dasn\u00e9 situaci. Pandemie COVID-19 a&nbsp;rostouc\u00ed geopolitick\u00e9 nap\u011bt\u00ed uk\u00e1zaly zranitelnost d\u0159\u00edve \u00fasp\u011b\u0161n\u00fdch model\u016f a&nbsp;p\u0159edstavuj\u00ed pro dodavatele neb\u00fdval\u00e9 v\u00fdzvy. V&nbsp;tomto \u010dl\u00e1nku se zam\u00fd\u0161l\u00edme nad t\u00edm, co d\u011bl\u00e1 automobilov\u00fd pr\u016fmysl obecn\u011b a&nbsp;spole\u010dnost MD konkr\u00e9tn\u011b pro zachov\u00e1n\u00ed \u010di dokonce zv\u00fd\u0161en\u00ed svoj\u00ed konkurenceschopnosti\u2026<\/h2>\n\t<div id=\"gap-1489957507\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1489957507 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"message-box relative table-of-contents-message-box\" style=\"padding-top:30px;padding-bottom:30px;\"><div class=\"message-box-bg-image bg-fill fill\" ><\/div><div class=\"message-box-bg-overlay bg-fill fill\" ><\/div><div class=\"container relative\"><div class=\"inner last-reset\">\n\n<div class=\"row align-equal align-center\"  id=\"row-885677920\">\n\n\n\t<div id=\"col-890422479\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t<script type=\"text\/javascript\">\n\tvar dpc_lang = 'cs';\n\tvar dpc_current_language = 'cs';\n\tvar dpc_plugin_url = 'https:\/\/www.md-elektronik.com\/wp-content\/plugins\/delucks-seo';\n    var ajaxurl = 'https:\/\/www.md-elektronik.com\/wp-admin\/admin-ajax.php';\n<\/script>\n\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n<\/div><\/div><\/div>\n\t<div id=\"gap-1430981455\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1430981455 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<h3>Cenov\u00e1 stabilita v&nbsp;obt\u00ed\u017en\u00fdch podm\u00ednk\u00e1ch<\/h3>\n<p>Udr\u017eet si konkurenceschopnost v&nbsp;tak rychle se m\u011bn\u00edc\u00edm odv\u011btv\u00ed, jako je automobilov\u00fd pr\u016fmysl, je pro dodavatele vzhledem k&nbsp;sou\u010dasn\u00e9mu v\u00fdvoji n\u00e1ro\u010dn\u011bj\u0161\u00ed ne\u017e kdykoli p\u0159edt\u00edm. Posledn\u00ed roky byly poznamen\u00e1ny krizemi (Covid, nedostatek \u010dip\u016f, Ukrajina, inflace), kter\u00e9 zhor\u0161ily v\u00fddajovou situaci v&nbsp;automobilov\u00e9m dodavatelsk\u00e9m pr\u016fmyslu. K&nbsp;v\u011bt\u0161\u00edm v\u00fddaj\u016fm vedou i&nbsp;zv\u00fd\u0161en\u00e9 po\u017eadavky na \u201eudr\u017eitelnost\u201c a&nbsp;trend&nbsp;\u201edeglobalizace\u201c \u010di regionalizace. Stabiln\u00ed ceny se zdaj\u00ed b\u00fdt nemo\u017en\u00e9. Cenov\u00e1 stabilita ale i&nbsp;nad\u00e1le z\u016fst\u00e1v\u00e1 d\u016fle\u017eit\u00fdm faktorem v&nbsp;rozhodovac\u00edch a&nbsp;n\u00e1kupn\u00edch procesech v\u00fdrobc\u016f automobil\u016f. P\u0159i dlouhodob\u00e9 spolupr\u00e1ci z\u00e1kazn\u00edci p\u0159edpokl\u00e1daj\u00ed konstantn\u00ed cenovou hladinu, ale v\u00fdvoj cen v\u0161ech komponent\u016f v automobilov\u00e9m pr\u016fmyslu roste analogicky k&nbsp;indexu spot\u0159ebitelsk\u00fdch cen. Tyto skute\u010dnosti vytv\u00e1\u0159ej\u00ed obrovsk\u00fd cenov\u00fd tlak na v\u0161echny \u010dl\u00e1nky dodavatelsk\u00e9ho \u0159et\u011bzce a&nbsp;znamenaj\u00ed, \u017ee konkuren\u010dn\u00ed podm\u00ednky mus\u00ed b\u00fdt prom\u00fd\u0161leny kreativn\u011b, aby byla zachov\u00e1na spokojenost na stran\u011b z\u00e1kazn\u00edka. Na v\u00fdznamu pak nevyhnuteln\u011b nab\u00fdvaj\u00ed i dal\u0161\u00ed aspekty.<\/p>\n<h3>Udr\u017eitelnost, komplexnost a&nbsp;p\u0159e\u017eit\u00ed v budoucnu<\/h3>\n<p>St\u00e1le v\u011bt\u0161\u00ed roli ve v\u00fdb\u011brov\u00fdch \u0159\u00edzen\u00edch hraje rostouc\u00ed v\u00fdznam etick\u00fdch aspekt\u016f a&nbsp;nov\u00fdch pr\u00e1vn\u00edch po\u017eadavk\u016f. Zaveden\u00ed a&nbsp;n\u00e1sledn\u00e9 dodr\u017eov\u00e1n\u00ed kodexu chov\u00e1n\u00ed, kter\u00fd zahrnuje pr\u00e1vn\u00ed po\u017eadavky, mor\u00e1ln\u00ed z\u00e1sady a&nbsp;\u0161etrnost k&nbsp;\u017eivotn\u00edmu prost\u0159ed\u00ed, se stalo nezbytn\u00fdm a&nbsp;z\u00e1kazn\u00edci ho vy\u017eaduj\u00ed a&nbsp;st\u00e1v\u00e1 se pro n\u011b samoz\u0159ejmost\u00ed. Udr\u017eiteln\u00e9 dodavatelsk\u00e9 \u0159et\u011bzce a&nbsp;v\u00fdrobn\u00ed procesy vyu\u017e\u00edvaj\u00edc\u00ed efektivn\u011b zdroje podporuj\u00ed trend regionalizace a&nbsp;dekarbonizace. V&nbsp;t\u00e9to souvislosti m\u00e1 zna\u010dn\u00fd vliv na budouc\u00ed konkurenceschopnost podniku jeho \u0159\u00edzen\u00ed v&nbsp;oblasti udr\u017eitelnosti.<\/p>\n<p>Z\u00e1rove\u0148 se v\u00fdrazn\u011b zvy\u0161uje po\u010det nab\u00edzen\u00fdch variant, a&nbsp;t\u00edm i&nbsp;celkov\u00e1 komplexnost. Ji\u017e neexistuje \u017e\u00e1dn\u00fd standard. Rostouc\u00ed n\u00e1roky na vybaven\u00ed vozidel a&nbsp;rychl\u00e9 technologick\u00e9 zm\u011bny v&nbsp;automobilov\u00e9m pr\u016fmyslu sm\u011brem k&nbsp;elektromobilit\u011b a&nbsp;autonomn\u00edmu \u0159\u00edzen\u00ed vedou ke zv\u00fd\u0161en\u00fdm po\u017eadavk\u016fm na bezpe\u010dnost, kvalitu a&nbsp;v\u00fdkon. S t\u00edm souvis\u00ed velk\u00e9 n\u00e1klady na v\u00fdzkum, v\u00fdvoj a&nbsp;investice, kter\u00e9 mus\u00ed dodavatel\u00e9 vynalo\u017eit, aby z\u016fstali dlouhodob\u011b konkurenceschopn\u00ed.<strong>&nbsp;<\/strong><\/p>\n<h3>Co d\u011bl\u00e1 spole\u010dnost MD pro zachov\u00e1n\u00ed svoj\u00ed konkurenceschopnosti?<\/h3>\n<p>Vzhledem k&nbsp;aktu\u00e1ln\u00ed situaci se spole\u010dnost MD ELEKTRONIK t\u00edmto probl\u00e9mem za\u010dala zab\u00fdvat i&nbsp;na glob\u00e1ln\u00ed \u00farovni. Abychom i&nbsp;nad\u00e1le zaru\u010dili maxim\u00e1ln\u00ed spokojenost sv\u00fdch z\u00e1kazn\u00edk\u016f a&nbsp;minimalizovali n\u00e1sledky z\u00e1sadn\u00edch ud\u00e1lost\u00ed z&nbsp;ned\u00e1vn\u00e9 minulosti, zvolili jsme pro zaji\u0161t\u011bn\u00ed konkurenceschopnosti v&nbsp;dob\u011b krize n\u00e1sleduj\u00edc\u00ed strategie:<\/p>\n<p><strong>\u2794<\/strong><strong> Automatizace: <\/strong>Spole\u010dnost MD ji\u017e des\u00edtky let ve sv\u00e9m vlastn\u00edm v\u00fdvojov\u00e9m a&nbsp;stroj\u00edrensk\u00e9m odd\u011blen\u00ed prov\u00e1d\u00ed v\u00fdzkum a&nbsp;na pln\u00e9 obr\u00e1tky pracuje na koncepc\u00edch automatizace, kter\u00e9 spl\u0148uj\u00ed budouc\u00ed po\u017eadavky, normy a&nbsp;standardy. D\u00edky sofistikovan\u00fdm a&nbsp;inovativn\u00edm automatiza\u010dn\u00edm syst\u00e9m\u016fm v&nbsp;cel\u00e9m v\u00fdrobn\u00edm \u0159et\u011bzci je to jednozna\u010dn\u011b lep\u0161\u00ed ne\u017e p\u0159edchoz\u00ed, manu\u00e1ln\u00ed zp\u016fsob v\u00fdroby. Modul\u00e1rn\u00ed syst\u00e9m stroj\u016f vyvinut\u00fd ve vlastn\u00ed re\u017eii umo\u017e\u0148uje flexibiln\u00ed v\u00fdm\u011bnu a&nbsp;roz\u0161\u00ed\u0159en\u00ed v\u00fdrobn\u00ed linky. V\u00fdsledn\u00e1 vy\u0161\u0161\u00ed efektivita a&nbsp;flexibilita tak m\u016f\u017ee \u010delit rostouc\u00edmu mno\u017estv\u00ed variant a&nbsp;rychl\u00fdm zm\u011bn\u00e1m. Krom\u011b toho se v\u00fdrazn\u011b sni\u017euje zmetkovitost, d\u00edky zmen\u0161en\u00ed vlivu \u010dlov\u011bka na v\u00fdrobn\u00ed proces, co\u017e \u0161et\u0159\u00ed n\u00e1klady a&nbsp;zdroje. D\u00edky automatizaci dosahuje spole\u010dnost MD vy\u0161\u0161\u00ed kvality v\u00fdrobk\u016f, vy\u0161\u0161\u00ed udr\u017eitelnosti a&nbsp;je schopna efektivn\u011bji plnit nov\u00e9 po\u017eadavky z\u00e1kazn\u00edk\u016f.<\/p>\n<p><strong>\u2794<\/strong><strong> Know-how a&nbsp;z\u00e1kaznick\u00e1 podpora: <\/strong>MD je v&nbsp;bl\u00edzk\u00e9m kontaktu se z\u00e1kazn\u00edky. Na\u0161e \u201eglob\u00e1ln\u00ed ekologick\u00e1 stopa\u201c ze z\u00e1vod\u016f a prodejn\u00edch a&nbsp;technick\u00fdch kancel\u00e1\u0159\u00ed v&nbsp;Americe, Evrop\u011b a&nbsp;Asii a&nbsp;s&nbsp;t\u00edm souvisej\u00edc\u00ed bli\u017e\u0161\u00ed p\u0159\u00edstup k&nbsp;z\u00e1kazn\u00edk\u016fm a&nbsp;rychlost reakce jsou dal\u0161\u00edm faktorem, kter\u00fd p\u0159isp\u00edv\u00e1 k&nbsp;tomu, \u017ee MD je spolehliv\u00fd technologick\u00fd partner.&nbsp; Jsme bl\u00edzko&nbsp;sv\u00fdm z\u00e1kazn\u00edk\u016fm a&nbsp;z\u00e1rove\u0148 jim nab\u00edz\u00edme na\u0161e technick\u00e9 znalosti. Na\u0161e zku\u0161enosti se v\u0161emi aspekty procesu v\u00fdroby datov\u00fdch kabel\u016f, stejn\u011b jako znalost v\u00fdvoje u&nbsp;OEM, v\u00fdbor\u016f a&nbsp;v\u00fdrobc\u016f \u010dip\u016f a&nbsp;sou\u010d\u00e1stek, n\u00e1m umo\u017e\u0148uj\u00ed b\u00fdt o&nbsp;krok nap\u0159ed ve v\u00fdzkumu a v\u00fdvoji \u2013 ve prosp\u011bch na\u0161ich z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed z&nbsp;tohoto n\u00e1skoku mohou profitovat.<\/p>\n<h3>Shrnut\u00ed a z\u00e1v\u011br: p\u0159izp\u016fsobivost \u2013 kl\u00ed\u010d k \u00fasp\u011bchu&nbsp;<\/h3>\n<p>Cena je st\u00e1le rozhoduj\u00edc\u00edm krit\u00e9riem pro z\u00edsk\u00e1n\u00ed \u010di nez\u00edsk\u00e1n\u00ed zak\u00e1zky.<\/p>\n<p>Sou\u010dasn\u00e9 struktur\u00e1ln\u00ed zm\u011bny s&nbsp;rostouc\u00edmi po\u017eadavky na kvalitu, udr\u017eitelnost technologi\u00ed, flexibilitu, rychlost a&nbsp;schopnost dod\u00e1vek v\u0161ak ur\u010duj\u00ed nov\u00e1 pravidla hry.<\/p>\n<p>Rostouc\u00ed n\u00e1roky na dne\u0161n\u00ed a tak\u00e9&nbsp;budouc\u00ed vozidla vy\u017eaduj\u00ed stejnou m\u011brou vysokou kvalitu a&nbsp;technologick\u00e9 inovace. Pokud budou dodavatel\u00e9 automobilov\u00e9ho pr\u016fmyslu jednat v\u010das a&nbsp;c\u00edlen\u011b, m\u016f\u017ee to pro n\u011b znamenat p\u0159\u00edle\u017eitost t\u011b\u017eit z&nbsp;know-how a&nbsp;specializace v&nbsp;r\u00e1mci hodnotov\u00e9ho \u0159et\u011bzce. Hlavn\u00ed prioritou je nab\u00eddnout z\u00e1kazn\u00edkovi p\u0159idanou hodnotu, kter\u00e1 mu n\u00e1sledn\u011b zajist\u00ed lep\u0161\u00ed konkuren\u010dn\u00ed postaven\u00ed. V&nbsp;t\u00e9to kl\u00ed\u010dov\u00e9 dob\u011b se MD ELEKTRONIK zam\u011b\u0159uje na automatizaci, flexibilitu a&nbsp;rovnocenn\u00e9 technologick\u00e9 partnerstv\u00ed.&nbsp;<\/p>\n<p>Turbulentn\u00ed doba vy\u017eaduje p\u0159izp\u016fsobivost \u2013 p\u0159\u00edkladem je MD.<\/p>\n<p><a href=\"https:\/\/www.md-elektronik.com\/cs\/kontakt\/\">Kontaktujte<\/a> n\u00e1\u0161 prodejn\u00ed t\u00fdm a&nbsp;z\u00edskejte v\u00edce informac\u00ed o&nbsp;nab\u00eddce MD!<\/p>\n\t<div id=\"gap-302700227\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-302700227 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"message-box relative\" style=\"padding-top:30px;padding-bottom:30px;\"><div class=\"message-box-bg-image bg-fill fill\" ><\/div><div class=\"message-box-bg-overlay bg-fill fill\" style=\"background-color:rgb(245, 245, 247);\"><\/div><div class=\"container relative\"><div class=\"inner last-reset\">\n\n<div class=\"row align-equal align-center\"  id=\"row-1402798618\">\n\n\n\t<div id=\"col-1067754687\" class=\"col medium-3 small-12 large-3\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"gap-1338465151\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1338465151 {\n  padding-top: 10px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div class=\"img has-hover img-rounded x md-x lg-x y md-y lg-y\" id=\"image_423595098\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.md-elektronik.com\/wp-content\/uploads\/2023\/10\/Ronya-Stepputis.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.md-elektronik.com\/wp-content\/uploads\/2023\/10\/Ronya-Stepputis.jpg 800w, https:\/\/www.md-elektronik.com\/wp-content\/uploads\/2023\/10\/Ronya-Stepputis-300x300.jpg 300w, https:\/\/www.md-elektronik.com\/wp-content\/uploads\/2023\/10\/Ronya-Stepputis-150x150.jpg 150w, https:\/\/www.md-elektronik.com\/wp-content\/uploads\/2023\/10\/Ronya-Stepputis-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_423595098 {\n  width: 99%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-111703165\" class=\"col medium-9 small-12 large-9\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p><span style=\"font-size: 130%;\"><strong>Ronya Stepputtis<\/strong><\/span><\/p>\n<p>Ronya Stepputtis has been working as Key Account Manager in the international sales team at MD ELEKTRONIK for 4 years. Her core tasks include acquiring and supporting customers as well as planning and implementing business opportunities with international customers. This involves working actively in interdisciplinary teams with customers and colleagues to successfully implement vehicle projects.<\/p>\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\n<style>\n#row-1402798618 > .col > .col-inner {\n  padding: 0 0px 0px 0px;\n}\n<\/style>\n<\/div>\n\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u25baCenov\u00e1 stabilita \u25baZ\u00e1kaznick\u00e1 podpora \u25baAutomatizace<br \/>\n\u25baDodavatelsk\u00e9 \u0159et\u011bzce a v\u00fdrobn\u00ed procesy efektivn\u011b vyu\u017e\u00edvaj\u00edc\u00ed zdroje<\/p>\n","protected":false},"author":31,"featured_media":18097,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[94],"tags":[],"class_list":["post-18121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-cs"],"_links":{"self":[{"href":"https:\/\/www.md-elektronik.com\/cs\/wp-json\/wp\/v2\/posts\/18121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.md-elektronik.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.md-elektronik.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.md-elektronik.com\/cs\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.md-elektronik.com\/cs\/wp-json\/wp\/v2\/comments?post=18121"}],"version-history":[{"count":4,"href":"https:\/\/www.md-elektronik.com\/cs\/wp-json\/wp\/v2\/posts\/18121\/revisions"}],"predecessor-version":[{"id":18135,"href":"https:\/\/www.md-elektronik.com\/cs\/wp-json\/wp\/v2\/posts\/18121\/revisions\/18135"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.md-elektronik.com\/cs\/wp-json\/wp\/v2\/media\/18097"}],"wp:attachment":[{"href":"https:\/\/www.md-elektronik.com\/cs\/wp-json\/wp\/v2\/media?parent=18121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.md-elektronik.com\/cs\/wp-json\/wp\/v2\/categories?post=18121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.md-elektronik.com\/cs\/wp-json\/wp\/v2\/tags?post=18121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}