{"id":22910,"date":"2024-06-26T09:23:13","date_gmt":"2024-06-26T07:23:13","guid":{"rendered":"https:\/\/www.md-elektronik.com\/?p=22910"},"modified":"2024-06-27T08:30:31","modified_gmt":"2024-06-27T06:30:31","slug":"odolne-dodavatelske-retezce-strategie-dodavatelu-v-automobilovem-prumyslu-v-dobe-globalnich-obchodnich-konfliktu","status":"publish","type":"post","link":"https:\/\/www.md-elektronik.com\/cs\/odolne-dodavatelske-retezce-strategie-dodavatelu-v-automobilovem-prumyslu-v-dobe-globalnich-obchodnich-konfliktu\/","title":{"rendered":"Odoln\u00e9 dodavatelsk\u00e9 \u0159et\u011bzce: strategie dodavatel\u016f v automobilov\u00e9m pr\u016fmyslu v dob\u011b glob\u00e1ln\u00edch obchodn\u00edch konflikt\u016f"},"content":{"rendered":"\n\t<div id=\"gap-816181781\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-816181781 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<h2>Ned\u00e1vn\u00e9 zv\u00fd\u0161en\u00ed dovozn\u00edch cel, v\u010detn\u011b cel na elektromobily z \u010c\u00edny do USA, v sou\u010dasnosti vyvol\u00e1v\u00e1 nap\u011bt\u00ed v mezin\u00e1rodn\u00edch obchodn\u00edch vztaz\u00edch. V t\u00e9to situaci hled\u00e1 automobilov\u00fd pr\u016fmysl zp\u016fsoby, jak zv\u00fd\u0161it odolnost sv\u00fdch dodavatelsk\u00fdch \u0159et\u011bzc\u016f.<\/h2>\n\t<div id=\"gap-27392979\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-27392979 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<p>Jak ned\u00e1vno ozn\u00e1mil americk\u00fd prezident Biden, dovozn\u00ed cla na \u010d\u00ednsk\u00e9 elektromobily do USA se v kv\u011btnu 2024 zv\u00fd\u0161ila z\u00a025\u00a0% na 100\u00a0%. Toto opat\u0159en\u00ed je sou\u010d\u00e1st\u00ed \u0161ir\u0161\u00ed strategie na ochranu americk\u00fdch zam\u011bstnanc\u016f a jejich domovsk\u00e9 v\u00fdroby. Konkr\u00e9tn\u011b: USA obvi\u0148uj\u00ed \u010c\u00ednu, \u017ee zaplavuje sv\u011btov\u00e9 trhy st\u00e1tem dotovan\u00fdm levn\u00fdm v\u00fdvozem. Nelze vylou\u010dit dal\u0161\u00ed eskalaci obchodn\u00edho konfliktu, kdy ob\u011b zem\u011b zp\u0159\u00edsn\u00ed celn\u00ed opat\u0159en\u00ed a zavedou dal\u0161\u00ed omezen\u00ed v obchodov\u00e1n\u00ed. Takov\u00fd v\u00fdvoj by nejen zat\u00ed\u017eil bilater\u00e1ln\u00ed obchodn\u00ed vztahy, ale m\u011bl by tak\u00e9 negativn\u00ed dopad na glob\u00e1ln\u00ed dodavatelsk\u00e9 \u0159et\u011bzce a trhy. Existuje tak\u00e9 riziko, \u017ee do konfliktu budou zata\u017eeny dal\u0161\u00ed zem\u011b, zejm\u00e9na pokud se budou muset postavit mezi dv\u011b ekonomick\u00e9 velmoci. V t\u00e9to situaci tak nen\u00ed nepravd\u011bpodobn\u00fd vznik dal\u0161\u00edch p\u0159ek\u00e1\u017eek pro mezin\u00e1rodn\u00ed obchod.<\/p>\n<p>Pro automobilov\u00fd pr\u016fmysl, jako\u017eto odv\u011btv\u00ed, kter\u00e9 je extr\u00e9mn\u011b glob\u00e1ln\u011b propojen\u00e9, to vyvol\u00e1v\u00e1 \u0159adu z\u00e1sadn\u00edch ot\u00e1zek: Jak\u00e1 je aktu\u00e1ln\u00ed situace? Jak\u00e9 dal\u0161\u00ed reakce a d\u016fsledky lze o\u010dek\u00e1vat? Jak na to budou reagovat dodavatel\u00e9 automobilov\u00e9ho pr\u016fmyslu, aby byly zaji\u0161t\u011bny spolehliv\u00e9 dodavatelsk\u00e9 \u0159et\u011bzce?<\/p>\n\t<div id=\"gap-1791626616\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1791626616 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"message-box relative table-of-contents-message-box\" style=\"padding-top:30px;padding-bottom:30px;\"><div class=\"message-box-bg-image bg-fill fill\" ><\/div><div class=\"message-box-bg-overlay bg-fill fill\" ><\/div><div class=\"container relative\"><div class=\"inner last-reset\">\n\n<div class=\"row align-equal align-center\"  id=\"row-329006258\">\n\n\n\t<div id=\"col-1555316469\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t<script type=\"text\/javascript\">\n\tvar dpc_lang = 'cs';\n\tvar dpc_current_language = 'cs';\n\tvar dpc_plugin_url = 'https:\/\/www.md-elektronik.com\/wp-content\/plugins\/delucks-seo';\n    var ajaxurl = 'https:\/\/www.md-elektronik.com\/wp-admin\/admin-ajax.php';\n<\/script>\n\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n<\/div><\/div><\/div>\n\t<div id=\"gap-1726775719\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1726775719 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<h3>Zv\u00fd\u0161en\u00ed americk\u00fdch dovozn\u00edch cel na elektromobily z \u010c\u00edny \u2013 jak bude reagovat \u010d\u00ednsk\u00fd automobilov\u00fd pr\u016fmysl a vl\u00e1da?<\/h3>\n<p>V sou\u010dasn\u00e9 dob\u011b je st\u00e1le z\u0159eteln\u011bj\u0161\u00ed rostouc\u00ed z\u00e1jem americk\u00fdch spot\u0159ebitel\u016f o elektromobily a jejich rostouc\u00ed obliba. Pod\u00edl elektromobil\u016f na trhu v USA v posledn\u00edch letech vzrostl z 1,4\u00a0% v roce 2019 na 7,3\u00a0% v prvn\u00edm \u010dtvrtlet\u00ed roku 2024 a o\u010dek\u00e1v\u00e1 se dal\u0161\u00ed v\u00fdrazn\u00fd n\u00e1r\u016fst.<\/p>\n<p>Odv\u011btv\u00ed elektromobil\u016f m\u00e1 pro budoucnost americk\u00e9 ekonomiky velk\u00fd strategick\u00fd v\u00fdznam. Na trh uv\u00e1d\u011bj\u00ed st\u00e1le v\u00edce elektromobil\u016f nejen tradi\u010dn\u00ed v\u00fdrobci automobil\u016f Ford, GM a Stellantis , ale o pod\u00edl na trhu bojuj\u00ed i nov\u00ed dodavatel\u00e9, jako jsou Tesla, Rivian nebo Lucid. C\u00edlem posledn\u00edho zv\u00fd\u0161en\u00ed dovozn\u00edch cel ze strany americk\u00e9 vl\u00e1dy je zajistit, aby se v\u00fdroba elektromobil\u016f, a t\u00edm i bateri\u00ed, pokud mo\u017eno odehr\u00e1vala v USA. C\u00edlem je sn\u00ed\u017eit z\u00e1vislost na dovozu, zejm\u00e9na z \u010c\u00edny, a zabezpe\u010dit tak dodavatelsk\u00fd \u0159et\u011bzec kritick\u00fdch technologi\u00ed.<\/p>\n<p>Lze o\u010dek\u00e1vat, \u017ee po ostr\u00e9 kritice tohoto opat\u0159en\u00ed p\u0159ijdou z \u010d\u00ednsk\u00e9 strany konkr\u00e9tn\u00ed reakce. Prvn\u00edm jasn\u00fdm krokem bude nejprve pod\u00e1n\u00ed st\u00ed\u017enosti u Sv\u011btov\u00e9 obchodn\u00ed organizace (WTO) pro poru\u0161en\u00ed pravidel mezin\u00e1rodn\u00edho obchodu. Krom\u011b toho by mohla b\u00fdt na americk\u00e9 v\u00fdrobky uvalena odvetn\u00e1 cla s c\u00edlem vyvinout na USA tlak.<\/p>\n<p>Dal\u0161\u00ed mo\u017enou reakc\u00ed \u010d\u00ednsk\u00e9ho automobilov\u00e9ho pr\u016fmyslu je v\u011bt\u0161\u00ed zam\u011b\u0159en\u00ed na jin\u00e9 trhy, jako je Evropa, jihov\u00fdchodn\u00ed Asie a Latinsk\u00e1 Amerika. Tyto regiony nab\u00edzej\u00ed zna\u010dn\u00e9 p\u0159\u00edle\u017eitosti k r\u016fstu v segmentu elektrotechniky a mohly by kompenzovat ztr\u00e1ty souvisej\u00edc\u00ed se clem na americk\u00e9m trhu.<\/p>\n<p>P\u0159em\u00edst\u011bn\u00ed v\u00fdroby do zahrani\u010d\u00ed je nav\u00edc pro \u010d\u00ednsk\u00e9 v\u00fdrobce jedn\u00edm ze zp\u016fsob\u016f, jak tyto cla obej\u00edt. Nap\u0159\u00edklad elektromobil vyroben\u00fd v Mexiku \u010d\u00ednsk\u00fdm v\u00fdrobcem by mohl b\u00fdt v sou\u010dasn\u00e9 dob\u011b uv\u00e1d\u011bn na americk\u00fd trh bezceln\u011b v r\u00e1mci dohody uzav\u0159en\u00e9 mezi USA, Mexikem a Kanadou (USMCA) v roce 2020. Lze o\u010dek\u00e1vat, \u017ee \u010d\u00edn\u0161t\u00ed v\u00fdrobci budou st\u00e1le v\u00edce spol\u00e9hat na spolupr\u00e1ci a spole\u010dn\u00e9 podniky s m\u00edstn\u00edmi hr\u00e1\u010di, aby pos\u00edlili svou p\u0159\u00edtomnost na trhu a usnadnili si p\u0159\u00edstup k m\u00edstn\u00edm v\u00fdrobn\u00edm z\u00e1vod\u016fm a distribu\u010dn\u00edm kan\u00e1l\u016fm. V USA se ji\u017e objevuj\u00ed v\u00fdzvy k c\u00edlen\u00fdm ochrann\u00fdm opat\u0159en\u00edm proti t\u00e9to praxi.<\/p>\n<p>Mnoz\u00ed odborn\u00edci se v\u0161ak domn\u00edvaj\u00ed, \u017ee \u010d\u00ednsk\u00fd automobilov\u00fd pr\u016fmysl se dok\u00e1\u017ee ve st\u0159edn\u011bdob\u00e9m a dlouhodob\u00e9m horizontu prosadit i na trz\u00edch s vy\u0161\u0161\u00edmi celn\u00edmi sazbami, zejm\u00e9na v segmentu elektromobil\u016f, i bez takov\u00e9 spolupr\u00e1ce. Kl\u00ed\u010dovou roli p\u0159itom hraje schopnost masivn\u011b investovat do inovac\u00ed a n\u00e1kladov\u011b efektivn\u00edch v\u00fdrobn\u00edch metod. Lze proto o\u010dek\u00e1vat, \u017ee \u010d\u00edn\u0161t\u00ed v\u00fdrobci budou i nad\u00e1le schopni nab\u00edzet na americk\u00e9m trhu konkurenceschopn\u00e9 ceny.<\/p>\n<h3>Dodavatel\u00e9 v automobilov\u00e9m pr\u016fmyslu rozd\u011bluj\u00ed rizika v dodavatelsk\u00fdch \u0159et\u011bzc\u00edch<\/h3>\n<p>Dodavatel\u00e9 automobilov\u00e9ho pr\u016fmyslu n\u00e1sleduj\u00ed strategii v\u00fdrobc\u016f OEM, aby si zajistili sv\u00e9 dodavatelsk\u00e9 \u0159et\u011bzce a udr\u017eeli si pozici na trhu. Kl\u00ed\u010dov\u00fdmi opat\u0159en\u00edmi v tomto ohledu jsou diverzifikace v\u00fdrobn\u00edch m\u00edst a lokalizace v\u00fdroby. Aby bylo mo\u017en\u00e9 obej\u00edt cla a obchodn\u00ed p\u0159ek\u00e1\u017eky, je t\u0159eba nejprve vytvo\u0159it mo\u017enosti m\u00edstn\u00ed v\u00fdroby na v\u0161ech kl\u00ed\u010dov\u00fdch trz\u00edch. Mnoho dodavatel\u016f nav\u00edc p\u0159ech\u00e1z\u00ed na v\u00fdrobu kritick\u00fdch komponent p\u0159\u00edmo na m\u00edst\u011b, nebo je z\u00edsk\u00e1v\u00e1 od m\u00edstn\u00edch dodavatel\u016f. To sni\u017euje rizika dodavatelsk\u00e9ho \u0159et\u011bzce, zaji\u0161\u0165uje stabiln\u011bj\u0161\u00ed dod\u00e1vky pot\u0159ebn\u00fdch komponent a z\u00e1rove\u0148 pom\u00e1h\u00e1 optimalizovat v\u00fdrobn\u00ed a dopravn\u00ed n\u00e1klady.<\/p>\n<p>Trend budov\u00e1n\u00ed v\u00fdrobn\u00edch kapacit bl\u00ed\u017ee k odbytov\u00fdm trh\u016fm bude proto v budoucnu je\u0161t\u011b markantn\u011bj\u0161\u00ed. Tento p\u0159\u00edstup nen\u00ed nov\u00fd, ale je pozorov\u00e1n ji\u017e od 90. let 20. stolet\u00ed, nap\u0159\u00edklad pod heslem \u201e\u010c\u00edna pro \u010c\u00ednu\u201c. Zahrani\u010dn\u00ed spole\u010dnosti vyu\u017e\u00edvaj\u00ed sv\u00e9 v\u00fdrobn\u00ed kapacity v \u010c\u00edn\u011b p\u0159edev\u0161\u00edm k pokryt\u00ed \u010d\u00ednsk\u00e9ho trhu, m\u00edsto aby na t\u011bchto pobo\u010dk\u00e1ch zvy\u0161ovaly v\u00fdrobu pro v\u00fdvoz do jin\u00fdch zem\u00ed. D\u00edky zakl\u00e1d\u00e1n\u00ed joint ventures s m\u00edstn\u00edmi, v\u011bt\u0161inou st\u00e1tem vlastn\u011bn\u00fdmi podniky, se zahrani\u010dn\u00edm v\u00fdrobc\u016fm automobil\u016f poda\u0159ilo prosadit se v \u010c\u00edn\u011b a \u00fasp\u011b\u0161n\u011b se pod\u00edlet na nejv\u011bt\u0161\u00edm automobilov\u00e9m trhu na sv\u011bt\u011b. P\u0159\u00edkladem jsou \u00fasp\u011b\u0161n\u00e9 spole\u010dn\u00e9 podniky VW a \u010d\u00ednsk\u00fdch v\u00fdrobc\u016f OEM: FAW a SAIC. V minulosti se tyto spole\u010dn\u00e9 podniky zam\u011b\u0159ovaly p\u0159edev\u0161\u00edm na v\u00fdrobu pro \u010d\u00ednsk\u00fd trh. V sou\u010dasn\u00e9 dob\u011b vznik\u00e1 st\u00e1le v\u00edce joint ventures zam\u011b\u0159en\u00fdch na lok\u00e1ln\u00ed v\u00fdvoj vozidel, kter\u00e9 spl\u0148uj\u00ed zvl\u00e1\u0161tn\u00ed po\u017eadavky \u010d\u00ednsk\u00e9ho automobilov\u00e9ho trhu.<\/p>\n<p>V d\u016fsledku rostouc\u00edho nap\u011bt\u00ed mezi \u010c\u00ednou a USA se jihov\u00fdchodn\u00ed Asie st\u00e1v\u00e1 st\u00e1le d\u016fle\u017eit\u011bj\u0161\u00ed \u201ealternativn\u00ed lokalitou\u201c pro v\u00fdrobu automobil\u016f v Asii. Strategie se ozna\u010duje jako \u201eStrategie \u010c\u00edna plus\u201c. C\u00edlem je vyrovnat jednostrannou z\u00e1vislost na \u010c\u00edn\u011b z\u0159\u00edzen\u00edm alespo\u0148 jednoho dal\u0161\u00edho v\u00fdrobn\u00edho z\u00e1vodu v regionu. Tohoto nap\u011bt\u00ed ji\u017e za\u010dalo vyu\u017e\u00edvat mnoho zem\u00ed v jihov\u00fdchodn\u00ed Asii, kter\u00e9 slou\u017e\u00ed jako alternativn\u00ed v\u00fdrobn\u00ed z\u00e1vody pro spole\u010dnosti, kter\u00e9 cht\u011bj\u00ed diverzifikovat sv\u00e9 dodavatelsk\u00e9 \u0159et\u011bzce a z\u00e1rove\u0148 nad\u00e1le p\u016fsobit v bl\u00edzkosti nejv\u011bt\u0161\u00edch sv\u011btov\u00fdch trh\u016f. Krom\u011b strategicky v\u00fdhodn\u00e9 polohy nab\u00edzej\u00ed tyto zem\u011b ni\u017e\u0161\u00ed n\u00e1klady na pracovn\u00ed s\u00edlu, solidn\u00ed infrastrukturu a p\u0159\u00edzniv\u00e9 obchodn\u00ed podm\u00ednky d\u00edky hospod\u00e1\u0159sk\u00e9 integraci v r\u00e1mci st\u00e1t\u016f ASEAN. Rozs\u00e1hl\u00e9 v\u00fdrobn\u00ed z\u00e1vody ji\u017e z\u0159\u00eddili v Thajsku zn\u00e1m\u00ed v\u00fdrobci jako Ford, Honda, Toyota a BMW. Malajsie je zn\u00e1m\u00e1 p\u0159edev\u0161\u00edm v\u00fdrobou \u0161pi\u010dkov\u00e9 elektroniky a automobilov\u00fdch sou\u010d\u00e1stek, zat\u00edmco zem\u011b jako Vietnam a Indon\u00e9sie se sna\u017e\u00ed p\u0159il\u00e1kat investice do automobilov\u00e9ho pr\u016fmyslu d\u00edky p\u0159\u00edzniv\u00fdm podm\u00ednk\u00e1m pro podnik\u00e1n\u00ed. Siln\u00fd n\u00e1r\u016fst investic ze strany zahrani\u010dn\u00edch spole\u010dnost\u00ed, nap\u0159. spole\u010dnosti Apple, za\u017e\u00edv\u00e1 zejm\u00e9na Indie, kter\u00e1 v nadch\u00e1zej\u00edc\u00edch letech pl\u00e1nuje hospod\u00e1\u0159sk\u00fd r\u016fst ve v\u00fd\u0161i 6\u00a0%. Je proto jen ot\u00e1zkou \u010dasu, kdy si v regionu z\u0159\u00edd\u00ed vlastn\u00ed v\u00fdrobn\u00ed z\u00e1vody mnoho dal\u0161\u00edch dodavatel\u016f automobilov\u00e9ho pr\u016fmyslu.<\/p>\n\t<div id=\"gap-1345177058\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1345177058 {\n  padding-top: 10px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1660021759\">\n\t\t<a class=\"image-lightbox lightbox-gallery\" title=\"\" href=\"https:\/\/www.md-elektronik.com\/wp-content\/uploads\/2024\/06\/md-blog-grafik-wr.jpg\">\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"1512\" height=\"989\" src=\"https:\/\/www.md-elektronik.com\/wp-content\/uploads\/2024\/06\/md-blog-grafik-wr.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/www.md-elektronik.com\/wp-content\/uploads\/2024\/06\/md-blog-grafik-wr.jpg 1512w, https:\/\/www.md-elektronik.com\/wp-content\/uploads\/2024\/06\/md-blog-grafik-wr-300x196.jpg 300w, https:\/\/www.md-elektronik.com\/wp-content\/uploads\/2024\/06\/md-blog-grafik-wr-1024x670.jpg 1024w, https:\/\/www.md-elektronik.com\/wp-content\/uploads\/2024\/06\/md-blog-grafik-wr-768x502.jpg 768w\" sizes=\"(max-width: 1512px) 100vw, 1512px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\n<style>\n#image_1660021759 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div id=\"gap-2141190283\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-2141190283 {\n  padding-top: 20px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<p>Dal\u0161\u00edm regionem, kter\u00fd t\u011b\u017e\u00ed z trendu glob\u00e1ln\u00ed diverzifikace v\u00fdrobn\u00edch z\u00e1vod\u016f, je severn\u00ed Afrika. Tento region se st\u00e1v\u00e1 d\u016fle\u017eitou lokalitou pro automobilov\u00fd a dodavatelsk\u00fd pr\u016fmysl, proto\u017ee v\u00fdrobn\u00ed n\u00e1klady jsou zde n\u00edzk\u00e9, a geografick\u00e1 bl\u00edzkost Evropy umo\u017e\u0148uje rychlou, n\u00e1kladov\u011b efektivn\u00ed logistiku. D\u00edky dohod\u00e1m o voln\u00e9m obchodu a investi\u010dn\u00edm pob\u00eddk\u00e1m, jako jsou da\u0148ov\u00e9 \u00falevy a zvl\u00e1\u0161tn\u00ed p\u0159id\u011blov\u00e1n\u00ed pozemk\u016f, se region st\u00e1v\u00e1 pro zahrani\u010dn\u00ed investory je\u0161t\u011b atraktivn\u011bj\u0161\u00edm. K atraktivit\u011b lokality p\u0159isp\u00edvaj\u00ed i investice do infrastruktury a rostouc\u00ed nab\u00eddka kvalifikovan\u00e9 a levn\u00e9 pracovn\u00ed s\u00edly, stejn\u011b jako rostouc\u00ed m\u00edstn\u00ed popt\u00e1vka na africk\u00fdch trz\u00edch.<\/p>\n<p>Dal\u0161\u00edm rozhoduj\u00edc\u00edm aspektem pro \u00fasp\u011b\u0161n\u00e9 decentralizovan\u00e9 glob\u00e1ln\u00ed v\u00fdrobn\u00ed s\u00edt\u011b jsou vysok\u00e9 investice do nejmodern\u011bj\u0161\u00edch v\u00fdrobn\u00edch proces\u016f a automatizace. \u010c\u00edm v\u00edce pobo\u010dek m\u00e1 spole\u010dnost po cel\u00e9m sv\u011bt\u011b, t\u00edm v\u011bt\u0161\u00ed je v\u00fdhoda vysok\u00e9ho stupn\u011b automatizace. Maxim\u00e1ln\u011b identick\u00e9 syst\u00e9my a \u00fapravy a \u00fadr\u017eby, nap\u0159. v\u00fdm\u011bnu jednotliv\u00fdch modul\u016f, lze prov\u00e1d\u011bt s relativn\u011b mal\u00fdm logistick\u00fdm \u00fasil\u00edm d\u00edky glob\u00e1ln\u011b jednotn\u00fdm standard\u016fm kvality.<\/p>\n<p>To p\u0159isp\u00edv\u00e1 nejen k n\u00e1kladov\u00e9 efektivit\u011b, ale tak\u00e9 flexibilit\u011b a robustnosti v\u00fdrobn\u00ed s\u00edt\u011b. Flexibilita je tak rozhoduj\u00edc\u00edm faktorem \u00fasp\u011bchu na st\u00e1le konkuren\u010dn\u011bj\u0161\u00edm a politicky nejist\u00e9m glob\u00e1ln\u00edm trhu.\u00a0<\/p>\n<h4><strong>Diverzifikace, lokalizace a automatizace v MD ELEKTRONIK\u00a0 <\/strong><\/h4>\n<p>Aby spole\u010dnost MD ELEKTRONIK minimalizovala rizika, s\u00e1z\u00ed i ona na komplexn\u00ed bezpe\u010dnostn\u00ed strategii v dodavatelsk\u00e9m \u0159et\u011bzci. MD m\u00e1 proto sv\u00e9 v\u00fdrobn\u00ed z\u00e1vody na v\u0161ech d\u016fle\u017eit\u00fdch trz\u00edch automobilov\u00e9ho pr\u016fmyslu. Z\u00e1vody jsou vybaveny nejmodern\u011bj\u0161\u00edmi v\u00fdrobn\u00edmi za\u0159\u00edzen\u00edmi a automatiza\u010dn\u00ed technikou. D\u00edky tomu m\u016f\u017ee MD vyr\u00e1b\u011bt t\u00e9m\u011b\u0159 cel\u00e9 portfolio v\u00fdrobk\u016f v ka\u017ed\u00e9m regionu. Pou\u017eit\u00ed standardizovan\u00fdch v\u00fdrobn\u00edch za\u0159\u00edzen\u00ed umo\u017e\u0148uje udr\u017eovat celosv\u011btov\u011b jednotn\u00e9 a vysok\u00e9 standardy kvality.<\/p>\n<p>Tato diverzifikace a decentralizace v\u00fdroby rovn\u011b\u017e zaji\u0161\u0165uje, \u017ee dod\u00e1vky mohou pokra\u010dovat i v p\u0159\u00edpad\u011b p\u0159eru\u0161en\u00ed v\u00fdroby na jedn\u00e9 z pobo\u010dek. Spole\u010dnost se tak\u00e9 \u0159\u00edd\u00ed strategi\u00ed \u201elocal for local\u201c, tedy v\u00fdroba a distribuce produkt\u016f v bl\u00edzkosti m\u00edsta, kde se bude spot\u0159ebov\u00e1vat a pou\u017e\u00edvat. Tam, kde je to mo\u017en\u00e9, jsou dodavatelsk\u00e9 komponenty z\u00edsk\u00e1v\u00e1ny z m\u00edstn\u00edch zdroj\u016f, \u010d\u00edm\u017e se zkracuj\u00ed a v\u00edce stabilizuj\u00ed dodavatelsk\u00e9 \u0159et\u011bzce. Tyto strategick\u00e9 p\u0159\u00edstupy umo\u017e\u0148uj\u00ed MD zajistit robustnost a odolnost dodavatelsk\u00e9ho \u0159et\u011bzce, a t\u00edm i dlouhodobou bezpe\u010dnost dod\u00e1vek a konkurenceschopnost.<\/p>\n<div class=\"row\"  id=\"row-1715089343\">\n\n\n\t<div id=\"col-781378949\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<div class=\"message-box relative\" style=\"padding-top:15px;padding-bottom:15px;\"><div class=\"message-box-bg-image bg-fill fill\" ><\/div><div class=\"message-box-bg-overlay bg-fill fill\" style=\"background-color:rgb(245, 245, 247);\"><\/div><div class=\"container relative\"><div class=\"inner last-reset\">\n\n\t<div id=\"gap-1626799111\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1626799111 {\n  padding-top: 20px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<h3>Rizika dodavatelsk\u00e9ho \u0159et\u011bzce v automobilov\u00e9m pr\u016fmyslu \u2013 kl\u00ed\u010dov\u00e9 faktory pro v\u011bt\u0161\u00ed stabilitu<\/h3>\n<p>Zv\u00fd\u0161en\u00ed americk\u00fdch dovozn\u00edch cel na \u010d\u00ednsk\u00e1 elektrick\u00e1 vozidla bude m\u00edt potenci\u00e1ln\u011b v\u00fdznamn\u00fd dopad na glob\u00e1ln\u00ed obchodn\u00ed vztahy a dodavatelsk\u00e9 \u0159et\u011bzce v automobilov\u00e9m pr\u016fmyslu. Aby se dodavatel\u00e9 pro automobilov\u00fd pr\u016fmysl s t\u011bmito v\u00fdzvami vypo\u0159\u00e1dali, s\u00e1zej\u00ed na diverzifikaci v\u00fdrobn\u00edch z\u00e1vod\u016f a lokalizaci v\u00fdroby. P\u0159edpokl\u00e1daj\u00ed, \u017ee t\u00edm zamez\u00ed p\u0159ek\u00e1\u017ek\u00e1m obchodu a minimalizuj\u00ed rizika dodavatelsk\u00e9ho \u0159et\u011bzce. Automatizace a vyu\u017e\u00edv\u00e1n\u00ed nejmodern\u011bj\u0161\u00edch v\u00fdrobn\u00edch proces\u016f hraj\u00ed kl\u00ed\u010dovou roli p\u0159i zaji\u0161\u0165ov\u00e1n\u00ed glob\u00e1ln\u00edch standard\u016f kvality a zvy\u0161ov\u00e1n\u00ed flexibility v\u00fdrobn\u00edch s\u00edt\u00ed. Tyto z\u00e1sady a glob\u00e1ln\u00ed p\u016fsobnost pom\u00e1haj\u00ed spole\u010dnosti MD ELEKTRONIK zajistit robustnost a odolnost jej\u00edch dodavatelsk\u00fdch \u0159et\u011bzc\u016f. To nejen posiluje konkurenceschopnost, ale tak\u00e9 umo\u017e\u0148uje dlouhodobou bezpe\u010dnost dod\u00e1vek na st\u00e1le nejist\u011bj\u0161\u00edm glob\u00e1ln\u00edm trhu.<\/p>\n\t<div id=\"gap-1396835318\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1396835318 {\n  padding-top: 20px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n<\/div><\/div><\/div>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"message-box relative product-message-box-v2 hide-for-medium\" ><div class=\"message-box-bg-image bg-fill fill\" ><\/div><div class=\"message-box-bg-overlay bg-fill fill\" ><\/div><div class=\"container relative\"><div class=\"inner last-reset\">\n\n<div class=\"row row-collapse align-equal align-center product-message-box\"  id=\"row-637837681\">\n\n\n\t<div id=\"col-2000789101\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_423153151\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:80%;\">\n\t\t\t<img decoding=\"async\" width=\"1020\" height=\"719\" src=\"https:\/\/www.md-elektronik.com\/wp-content\/uploads\/2022\/10\/USB-C-CAM-001-DINA5-V1-HQ-002-1024x722.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.md-elektronik.com\/wp-content\/uploads\/2022\/10\/USB-C-CAM-001-DINA5-V1-HQ-002.jpg 1024w, https:\/\/www.md-elektronik.com\/wp-content\/uploads\/2022\/10\/USB-C-CAM-001-DINA5-V1-HQ-002-300x211.jpg 300w, https:\/\/www.md-elektronik.com\/wp-content\/uploads\/2022\/10\/USB-C-CAM-001-DINA5-V1-HQ-002-768x541.jpg 768w\" sizes=\"(max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_423153151 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1911274711\" class=\"col medium-7 small-12 large-7\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"gap-144574336\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-144574336 {\n  padding-top: 20px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<p><strong><span style=\"font-size: 90%;\">M\u00e1te n\u011bjak\u00e9 dotazy k tomuto t\u00e9matu nebo se chcete dozv\u011bd\u011bt v\u00edce o na\u0161ich produktech? Kontaktujte spole\u010dnost MD a z\u00edskejte v\u00edce informac\u00ed o dodavatelsk\u00fdch \u0159et\u011bzc\u00edch a spolehlivosti dod\u00e1vek na\u0161ich produkt\u016f! N\u00e1\u0161 t\u00fdm v\u00e1m r\u00e1d porad\u00ed!<br \/>\n<\/span><\/strong><\/p>\n<a href=\"mailto:product-info@md-elektronik.com\" class=\"button primary is-outline is-smaller\"  style=\"border-radius:99px;\">\n\t\t<span>Kontakt<\/span>\n\t<\/a>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n<\/div><\/div><\/div>\n\t<div id=\"gap-1678679684\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1678679684 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"message-box relative\" style=\"padding-top:30px;padding-bottom:30px;\"><div class=\"message-box-bg-image bg-fill fill\" ><\/div><div class=\"message-box-bg-overlay bg-fill fill\" style=\"background-color:rgb(245, 245, 247);\"><\/div><div class=\"container relative\"><div class=\"inner last-reset\">\n\n<div class=\"row align-equal align-center\"  id=\"row-1391671950\">\n\n\n\t<div id=\"col-104384\" class=\"col medium-3 small-12 large-3\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"gap-1018977638\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1018977638 {\n  padding-top: 10px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1160641769\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.md-elektronik.com\/wp-content\/uploads\/2023\/02\/md_wolfgang_reitsamer_autor.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.md-elektronik.com\/wp-content\/uploads\/2023\/02\/md_wolfgang_reitsamer_autor.jpg 800w, https:\/\/www.md-elektronik.com\/wp-content\/uploads\/2023\/02\/md_wolfgang_reitsamer_autor-300x300.jpg 300w, https:\/\/www.md-elektronik.com\/wp-content\/uploads\/2023\/02\/md_wolfgang_reitsamer_autor-150x150.jpg 150w, https:\/\/www.md-elektronik.com\/wp-content\/uploads\/2023\/02\/md_wolfgang_reitsamer_autor-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1160641769 {\n  width: 99%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1329599524\" class=\"col medium-9 small-12 large-9\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p><span style=\"font-size: 130%;\"><strong>O Wolfgangu Reitsamerovi<\/strong><\/span><\/p>\n<p>Wolfgang Reitsamer je vedouc\u00edm mezin\u00e1rodn\u00edho prodeje ve spole\u010dnosti MD. Jeho \u00fakolem je z\u00edsk\u00e1vat pro MD nov\u00e9 z\u00e1kazn\u00edky a pr\u016fb\u011b\u017en\u011b s nimi rozv\u00edjet obchod. B\u011bhem posledn\u00edch \u0161esti let k tomu vytvo\u0159il organiza\u010dn\u00ed a technick\u00e9 podm\u00ednky, zejm\u00e9na ve spolupr\u00e1ci se sv\u00fdmi kolegy v Severn\u00ed Americe a Asii. M\u00e1 za sebou v\u00edce ne\u017e 20 let zku\u0161enost\u00ed v oblasti prodeje, z toho 14 let v automobilov\u00e9m pr\u016fmyslu. Krom\u011b \u00fazk\u00e9ho kontaktu s mezin\u00e1rodn\u00edmi klienty a pr\u00e1ce v glob\u00e1ln\u00edm t\u00fdmu ho velmi bav\u00ed jeho hlavn\u00ed \u00fakol, a to ka\u017edodenn\u00ed strategick\u00e9 a operativn\u00ed roz\u0161i\u0159ov\u00e1n\u00ed klientsk\u00e9 z\u00e1kladny MD.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\n<style>\n#row-1391671950 > .col > .col-inner {\n  padding: 0 0px 0px 0px;\n}\n<\/style>\n<\/div>\n\n<\/div><\/div><\/div>\n\n\n","protected":false},"excerpt":{"rendered":"<p>\u25baObchodn\u00ed rivalita mezi \u010c\u00ednou a USA \u25baJihov\u00fdchodn\u00ed Asie v centru pozornosti \u25baDiverzifikace \u25baLokalizace \u25baAutomatizace<\/p>\n","protected":false},"author":21,"featured_media":22893,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[94],"tags":[],"class_list":["post-22910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-cs"],"_links":{"self":[{"href":"https:\/\/www.md-elektronik.com\/cs\/wp-json\/wp\/v2\/posts\/22910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.md-elektronik.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.md-elektronik.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.md-elektronik.com\/cs\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.md-elektronik.com\/cs\/wp-json\/wp\/v2\/comments?post=22910"}],"version-history":[{"count":5,"href":"https:\/\/www.md-elektronik.com\/cs\/wp-json\/wp\/v2\/posts\/22910\/revisions"}],"predecessor-version":[{"id":22938,"href":"https:\/\/www.md-elektronik.com\/cs\/wp-json\/wp\/v2\/posts\/22910\/revisions\/22938"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.md-elektronik.com\/cs\/wp-json\/wp\/v2\/media\/22893"}],"wp:attachment":[{"href":"https:\/\/www.md-elektronik.com\/cs\/wp-json\/wp\/v2\/media?parent=22910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.md-elektronik.com\/cs\/wp-json\/wp\/v2\/categories?post=22910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.md-elektronik.com\/cs\/wp-json\/wp\/v2\/tags?post=22910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}