{"id":28252,"date":"2025-05-15T08:37:25","date_gmt":"2025-05-15T06:37:25","guid":{"rendered":"https:\/\/www.md-elektronik.com\/?p=28252"},"modified":"2025-05-15T08:37:26","modified_gmt":"2025-05-15T06:37:26","slug":"jak-geopoliticke-zmeny-ovlivnuji-vyvoj-a-dodavatelske-retezce-v-odvetvi-palubnich-siti","status":"publish","type":"post","link":"https:\/\/www.md-elektronik.com\/cs\/jak-geopoliticke-zmeny-ovlivnuji-vyvoj-a-dodavatelske-retezce-v-odvetvi-palubnich-siti\/","title":{"rendered":"Jak geopolitick\u00e9 zm\u011bny ovliv\u0148uj\u00ed v\u00fdvoj a dodavatelsk\u00e9 \u0159et\u011bzce v odv\u011btv\u00ed palubn\u00edch s\u00edt\u00ed?"},"content":{"rendered":"\n\t<div id=\"gap-757617780\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-757617780 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"row\"  id=\"row-373023870\">\n\n\n\t<div id=\"col-686959933\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2>Tech Talk je s\u00e9rie rozhovor\u016f, ve kter\u00e9 v\u00e1m p\u0159edstavujeme inspirativn\u00ed osobnosti nejen ze spole\u010dnosti MD ELEKTRONIK, ze sv\u011bta technologi\u00ed, inovac\u00ed a dal\u0161\u00edch oblast\u00ed.<\/h2>\n<h2>V tomto vyd\u00e1n\u00ed jsme se se\u0161li s Wolfgangem Reitsamerem, kter\u00fd zast\u00e1v\u00e1 pozici Global Vice President Sales International Customers ve spole\u010dnosti MD. Budeme mluvit o jeho pr\u00e1ci v MD, dopady sou\u010dasn\u00e9 geopolitick\u00e9 situace na dodavatelsk\u00e9 \u0159et\u011bzce v automobilov\u00e9m pr\u016fmyslu a jak se OEM v\u00fdrobci a dodavatel\u00e9 na tyto v\u00fdzvy p\u0159ipravuj\u00ed.<\/h2>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-703895125\" class=\"col medium-6 small-12 large-6 small-col-first\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1886949257\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.md-elektronik.com\/wp-content\/uploads\/2023\/02\/md_wolfgang_reitsamer_autor.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.md-elektronik.com\/wp-content\/uploads\/2023\/02\/md_wolfgang_reitsamer_autor.jpg 800w, https:\/\/www.md-elektronik.com\/wp-content\/uploads\/2023\/02\/md_wolfgang_reitsamer_autor-300x300.jpg 300w, https:\/\/www.md-elektronik.com\/wp-content\/uploads\/2023\/02\/md_wolfgang_reitsamer_autor-150x150.jpg 150w, https:\/\/www.md-elektronik.com\/wp-content\/uploads\/2023\/02\/md_wolfgang_reitsamer_autor-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1886949257 {\n  width: 100%;\n}\n@media (min-width:550px) {\n  #image_1886949257 {\n    width: 100%;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<p><strong>Wolfgangu, \u0159ekni pros\u00edm n\u011bco o sob\u011b. Co t\u011b na tv\u00e9 pr\u00e1ci nejv\u00edce bav\u00ed?<\/strong><\/p>\n<p>V MD pracuji u\u017e 13\u00a0let. Celou dobu v oblasti prodeje. Od roku 2016 se zam\u011b\u0159uji na z\u00edsk\u00e1v\u00e1n\u00ed nov\u00fdch z\u00e1kazn\u00edk\u016f na glob\u00e1ln\u00ed \u00farovni. V uplynul\u00fdch letech byly v jednotliv\u00fdch regionech vytvo\u0159eny organiza\u010dn\u00ed struktury a nov\u011b z\u00edskan\u00ed z\u00e1kazn\u00edci se ji\u017e stali pro spole\u010dnost MD kl\u00ed\u010dovou oporou. I po t\u00e9m\u011b\u0159 deseti letech ve stejn\u00e9 funkci m\u011b st\u00e1le bav\u00ed z\u00edsk\u00e1vat a p\u0159esv\u011bd\u010dovat nov\u00e9 z\u00e1kazn\u00edky, spolupracovat s mnoha r\u016fzn\u00fdmi kulturami a to, \u017ee se neust\u00e1le zvy\u0161uje internacionalizace MD.<\/p>\n<p><strong>Geopolitick\u00e1 situace je\u0161t\u011b nikdy nebyla tak rozbou\u0159en\u00e1 jako te\u010f. Jak se to projevuje v dodavatelsk\u00fdch \u0159et\u011bzc\u00edch v automobilov\u00e9m pr\u016fmyslu?<\/strong><\/p>\n<p>Situace je u\u017e n\u011bkolik let napjat\u00e1 a slo\u017eit\u00e1. K t\u00e9to neklidn\u00e9 glob\u00e1ln\u00ed situaci neust\u00e1le p\u0159isp\u00edvaj\u00ed i konflikty na Ukrajin\u011b a na Bl\u00edzk\u00e9m v\u00fdchod\u011b. Automobilov\u00fd pr\u016fmysl ovlivnila p\u0159edev\u0161\u00edm v\u00e1lka na Ukrajin\u011b. Konkurenceschopnost Evropy netrp\u00ed pouze rostouc\u00edmi n\u00e1klady na energie v d\u016fsledku ztr\u00e1ty dod\u00e1vek rusk\u00e9ho plynu. Automobilov\u00fd pr\u016fmysl p\u0159i\u0161el o v\u00fdhodnou v\u00fdrobn\u00ed lokalitu na Ukrajin\u011b, kter\u00e1 byla na nejlep\u0161\u00ed cest\u011b st\u00e1t se kl\u00ed\u010dovou oporou ve v\u00fdchodn\u00ed Evrop\u011b. Do\u0161lo k uzav\u0159en\u00ed a prodeji v\u00fdrobn\u00edch z\u00e1vod\u016f a dodavatel\u00e9 v automobilov\u00e9m pr\u016fmyslu museli znovu investovat, nap\u0159. v severn\u00ed Africe. Dodavatelsk\u00e9 \u0159et\u011bzce se proto musely zcela zm\u011bnit.<br \/>V posledn\u00edch t\u00fddnech trh zam\u011bstn\u00e1vala tak\u00e9 nevyzpytateln\u00e1 celn\u00ed politika USA, o \u010dem\u017e sv\u011bd\u010d\u00ed mimo jin\u00e9 volatilita na akciov\u00fdch trz\u00edch. Sank\u010dn\u00ed cla jsou pro glob\u00e1ln\u011b propojen\u00fd automobilov\u00fd pr\u016fmysl pohromou, proto\u017ee ne\u017e je auto nakonec vyrobeno, dodavatelsk\u00e9 \u0159et\u011bzce proch\u00e1zej\u00ed \u0159adou hranic. Tato rostouc\u00ed nejistota ohledn\u011b spolehliv\u00fdch glob\u00e1ln\u00edch obchodn\u00edch pravidel vede nyn\u00ed mimo jin\u00e9 k tomu, \u017ee mnoho spole\u010dnost\u00ed d\u011bl\u00e1 sv\u00e9 objedn\u00e1vky d\u0159\u00edve, ne\u017e je t\u0159eba, nebo si pro jistotu vytv\u00e1\u0159\u00ed bezpe\u010dnostn\u00ed z\u00e1soby, aby tak p\u0159ede\u0161ly mo\u017en\u00fdm v\u00fdpadk\u016fm dod\u00e1vek. Nap\u0159\u00edklad spole\u010dnost Apple v b\u0159eznu 2025 p\u0159epravila letecky p\u0159ibli\u017en\u011b 1,5\u00a0milionu iPhon\u016f (asi 600\u00a0tun) z Indie do USA, aby se vyhnula hroz\u00edc\u00edm americk\u00fdm cl\u016fm ve v\u00fd\u0161i 26\u00a0% na import z Indie. To je v\u0161ak jen kr\u00e1tkodob\u00e9 \u0159e\u0161en\u00ed. Ve st\u0159edn\u00edm a\u017e dlouhodob\u00e9m horizontu bude mnoho \u00fa\u010dastn\u00edk\u016f trhu, v\u010detn\u011b automobilov\u00e9ho pr\u016fmyslu, sm\u011brovat sv\u00e9 hodnotov\u00e9 \u0159et\u011bzce v\u00edce region\u00e1ln\u011b, co\u017e je op\u011bt spojeno s vysok\u00fdmi investicemi. Geopolitick\u00e9 nap\u011bt\u00ed tedy zpo\u010d\u00e1tku zvy\u0161uje p\u0159edev\u0161\u00edm n\u00e1klady v r\u00e1mci cel\u00e9ho hodnotov\u00e9 \u0159et\u011bzce, co\u017e omezuje finan\u010dn\u00ed prostor v\u0161ech z\u00fa\u010dastn\u011bn\u00fdch a ohro\u017euje jejich odolnost v\u016f\u010di mo\u017en\u00fdm v\u011bt\u0161\u00edm probl\u00e9m\u016fm v budoucnosti.<\/p>\n<p><strong>Jak\u00fd vliv budou m\u00edt cla na popt\u00e1vku na automobilov\u00e9m trhu a celosv\u011btov\u00fd prodej? Jak\u00fd m\u00e1me o\u010dek\u00e1vat v\u00fdvoj cen? <\/strong><\/p>\n<p>Cla zpravidla t\u00e9m\u011b\u0159 v\u017edy vedou ke zv\u00fd\u0161en\u00ed koncov\u00fdch cen. Bu\u010f p\u0159\u00edmo prost\u0159ednictv\u00edm p\u0159\u00edplatk\u016f, nebo nep\u0159\u00edmo prost\u0159ednictv\u00edm zm\u011bn ve v\u00fdrobn\u00edch a logistick\u00fdch \u0159et\u011bzc\u00edch. Glob\u00e1ln\u00ed pl\u00e1nov\u00e1n\u00ed odbytu se st\u00e1v\u00e1 slo\u017eit\u011bj\u0161\u00ed, realizace \u00faspor z rozsahu jsou obt\u00ed\u017en\u011bj\u0161\u00ed. To m\u00e1 vliv na strukturu cen na automobilov\u00e9m trhu, a tedy i na popt\u00e1vku. V objemov\u00e9m segmentu jsou posti\u017eeny zejm\u00e9na modely st\u0159edn\u00ed cenov\u00e9 kategorie, u nich\u017e m\u00e1 cenov\u00e1 p\u0159ir\u00e1\u017eka 15 a\u017e 25\u00a0% v\u00fdznamn\u00fd vliv na rozhodov\u00e1n\u00ed o koupi, a vede tak k poklesu popt\u00e1vky. U pr\u00e9miov\u00fdch vozidel je efekt cla obecn\u011b ni\u017e\u0161\u00ed. Z\u00e1kazn\u00edci jsou zde k cen\u00e1m tolerantn\u011bj\u0161\u00ed. D\u00e1le je vzhledem k vysok\u00e9 m\u00ed\u0159e individualizace a po\u017eadavk\u016fm na kvalitu, p\u0159i sou\u010dasn\u011b n\u00edzk\u00fdch objemech, patrn\u00e9, \u017ee v tomto segmentu se obecn\u011b v\u00edce spol\u00e9h\u00e1 na s\u00ed\u0165 men\u0161\u00edch, sp\u00ed\u0161e region\u00e1ln\u00edch dodavatel\u016f, co\u017e negativn\u00ed efekty d\u00e1le omezuje. V USA a zejm\u00e9na v Evrop\u011b m\u016f\u017ee naopak profitovat vstupn\u00ed segment, kter\u00fd je prost\u0159ednictv\u00edm protekcionistick\u00fdch opat\u0159en\u00ed nep\u0159\u00edmo chr\u00e1n\u011bn p\u0159ed je\u0161t\u011b levn\u011bj\u0161\u00ed konkurenc\u00ed. Ve st\u0159edn\u011bdob\u00e9m horizontu se v\u0161ak i v tomto segmentu situace zkomplikuje. D\u00edky m\u00e9n\u011b slo\u017eit\u00e9 technologii je zde snaz\u0161\u00ed budovat v\u00fdrobn\u00ed kapacity na nov\u00fdch trz\u00edch, jak ukazuje p\u0159\u00edklad nov\u00e9 tov\u00e1rny spole\u010dnosti BYD v Ma\u010farsku, kter\u00e1 by m\u011bla b\u00fdt otev\u0159ena je\u0161t\u011b v roce 2025. Obchodn\u00ed politika se proto p\u0159i strategick\u00e9m pl\u00e1nov\u00e1n\u00ed v\u00fdrobc\u016f automobil\u016f st\u00e1v\u00e1 st\u00e1le v\u00edce rozhoduj\u00edc\u00edm faktorem.<\/p>\n<p><strong>Jakou roli hraj\u00ed v sou\u010dasn\u00fdch strategi\u00edch zad\u00e1v\u00e1n\u00ed zak\u00e1zek v\u00fdrobc\u016f OEM a dodavatel\u016f dual sourcing, friendshoring a nearshoring?<\/strong><\/p>\n<p>V\u0161echny t\u0159i strategie jsou navr\u017eeny tak, aby pomohly minimalizovat nebo rozlo\u017eit rizika a tak\u00e9 pracovat efektivn\u011bji. Dual sourcing, tedy n\u00e1kup stejn\u00fdch komponent od nejm\u00e9n\u011b dvou r\u016fzn\u00fdch dodavatel\u016f, je ji\u017e dlouho b\u011b\u017en\u00fdm zp\u016fsobem rozlo\u017een\u00ed rizika. Nearshoring, tj. p\u0159em\u00edst\u011bn\u00ed v\u00fdroby bl\u00ed\u017ee k hlavn\u00edm odbytov\u00fdm trh\u016fm, nab\u00fdv\u00e1 v posledn\u00edch letech na v\u00fdznamu. To bylo vyvol\u00e1no kriz\u00ed zp\u016fsobenou koronavirem, kter\u00e1 zp\u016fsobila prudk\u00fd n\u00e1r\u016fst n\u00e1klad\u016f na logistiku. Na jedn\u00e9 stran\u011b jde o zkr\u00e1cen\u00ed p\u0159epravn\u00edch tras, co\u017e je v dob\u011b p\u0159\u00edsn\u00fdch p\u0159edpis\u016f t\u00fdkaj\u00edc\u00edch se emis\u00ed CO2 st\u00e1le aktu\u00e1ln\u011bj\u0161\u00ed, ale na druh\u00e9 stran\u011b zde hraje roli i minimalizace rizik. Pokud budou USA i nad\u00e1le pokra\u010dovat ve sv\u00e9 celn\u00ed politice, bude v budoucnu v severoamerick\u00e9m regionu st\u00e1le \u010dast\u011bji doch\u00e1zet k nearshoringu a firmy se tak vyhnou cl\u016fm. V p\u0159\u00edpad\u011b friendshoringu vstupuje do hry je\u0161t\u011b jeden aspekt. Spole\u010dnosti c\u00edlen\u011b p\u0159esouvaj\u00ed sv\u00e9 dodavatelsk\u00e9 \u0159et\u011bzce do zem\u00ed s podobn\u00fdmi politick\u00fdmi hodnotami, stabiln\u00edmi r\u00e1mcov\u00fdmi podm\u00ednkami a srovnatelnou ekonomickou orientac\u00ed. C\u00edlem je d\u00e1le sn\u00ed\u017eit riziko politick\u00fdch konflikt\u016f nebo ne\u017e\u00e1douc\u00edch z\u00e1vislost\u00ed. Z tohoto trendu v r\u00e1mci prob\u00edhaj\u00edc\u00edho obchodn\u00edho konfliktu mezi USA a \u010c\u00ednou t\u011b\u017e\u00ed v sou\u010dasn\u00e9 dob\u011b Indie a dal\u0161\u00ed zem\u011b jihov\u00fdchodn\u00ed Asie. V n\u011bkter\u00fdch p\u0159\u00edpadech se friendshoring a nearshoring p\u0159ekr\u00fdvaj\u00ed, proto\u017ee tyto lokality jsou si \u010dasto geograficky bli\u017e\u0161\u00ed. Dobr\u00fdm p\u0159\u00edkladem jsou v\u00fdrobn\u00ed z\u00e1vody evropsk\u00fdch v\u00fdrobc\u016f OEM a dodavatel\u016f v sousedn\u00edch zem\u00edch na v\u00fdchod\u011b. Tyto zem\u011b jsou pova\u017eov\u00e1ny za politicky stabiln\u00ed partnery se srovnateln\u00fdmi hodnotami a hospod\u00e1\u0159sk\u00fdmi vazbami. Firmy z\u00e1rove\u0148 t\u011b\u017e\u00ed z bl\u00edzkosti k evropsk\u00fdm automobilov\u00fdm z\u00e1vod\u016fm, z dobr\u00e9 infrastruktury a kvalifikovan\u00e9 pracovn\u00ed s\u00edly.<\/p>\n<p><strong>M\u00e1 sou\u010dasn\u00fd geopolitick\u00fd v\u00fdvoj negativn\u00ed dopad i na n\u00e1kup surovin a logistiku?<\/strong><\/p>\n<p>Ano, nap\u0159\u00edklad Rusko a Ukrajina byly a\u017e do roku 2022 hlavn\u00edmi dodavateli d\u016fle\u017eit\u00fdch surovin, jako je neon pro v\u00fdrobu polovodi\u010d\u016f, \u017eelezn\u00e1 ruda, hlin\u00edk a m\u011b\u010f. Historicky zaveden\u00e9 dodavatelsk\u00e9 \u0159et\u011bzce musely b\u00fdt ve velmi kr\u00e1tk\u00e9m \u010dase reorganizov\u00e1ny. Evropsk\u00e1 unie za t\u00edmto \u00fa\u010delem zalo\u017eila Evropskou alianci pro suroviny, jej\u00edm\u017e c\u00edlem je diverzifikovat z\u00e1sobov\u00e1n\u00ed kritick\u00fdmi surovinami a pos\u00edlit dom\u00e1c\u00ed v\u00fdrobu. V Bitterfeldu-Wolfenu v Sasku-Anhaltsku se stav\u00ed prvn\u00ed evropsk\u00e1 rafinerie lithia, kter\u00e1 bude vyr\u00e1b\u011bt a\u017e 20\u00a0000\u00a0tun hydroxidu lithn\u00e9ho ro\u010dn\u011b, co\u017e je mno\u017estv\u00ed, kter\u00e9 by sta\u010dilo pro baterie p\u0159ibli\u017en\u011b 500\u00a0000 elektromobil\u016f. C\u00edlem je sn\u00ed\u017eit z\u00e1vislost na \u010c\u00edn\u011b. Podobnou situaci lze pozorovat i u m\u011bdi. V roce 2023 se v \u010c\u00edn\u011b vyrobilo p\u0159ibli\u017en\u011b 45\u00a0% sv\u011btov\u00e9 m\u011bdi, kter\u00e1 je kl\u00ed\u010dovou sou\u010d\u00e1st\u00ed palubn\u00ed s\u00edt\u011b. Mimochodem, 50\u00a0% m\u011bdi se recykluje v N\u011bmecku, co\u017e je velmi rozumn\u00e9 a ekologick\u00e9 opat\u0159en\u00ed ke sn\u00ed\u017een\u00ed z\u00e1vislosti na dovozu.<\/p>\n<p>V odv\u011btv\u00ed logistiky bude v budoucnu hlavn\u00edm t\u00e9matem ochrana glob\u00e1ln\u00edch n\u00e1mo\u0159n\u00edch tras, nebo\u0165 sign\u00e1ly z Washingtonu jsou jasn\u00e9: USA budou i nad\u00e1le omezovat sv\u00e9 glob\u00e1ln\u00ed aktivity v t\u00e9to oblasti a z\u00e1rove\u0148 zvy\u0161ovat potenci\u00e1l konfliktu, nap\u0159. s povstalci H\u00fat\u00ed\u016f v Jemenu, kte\u0159\u00ed ned\u00e1vno provedli \u00fatoky na velmi d\u016fle\u017eit\u00fd p\u0159\u00edstup k Suezsk\u00e9mu pr\u016fplavu. Dal\u0161\u00edm p\u0159\u00edkladem je Malack\u00fd pr\u016fliv, kter\u00fdm je p\u0159epravov\u00e1no 20\u201325\u00a0% celosv\u011btov\u00e9ho n\u00e1mo\u0159n\u00edho obchodu. Na dovozu surovin, kter\u00e9 jsou touto cestou p\u0159epravov\u00e1ny, jsou siln\u011b z\u00e1visl\u00e9 zejm\u00e9na japonsk\u00e9 a korejsk\u00e9 automobilky. Historicky je tato n\u00e1mo\u0159n\u00ed oblast jedn\u00edm z ohnisek pir\u00e1tstv\u00ed a navzdory zv\u00fd\u0161en\u00e9 p\u0159\u00edtomnosti n\u00e1mo\u0159nictva zde st\u00e1le existuje riziko p\u0159epaden\u00ed nebo dokonce teroristick\u00fdch \u00fatok\u016f na lod\u011b. V budoucnu bude nutn\u00e9 p\u0159esn\u011b analyzovat rizikov\u00e9 situace, aby dodavatelsk\u00e9 \u0159et\u011bzce byly efektivn\u00ed, ale z\u00e1rove\u0148 robustn\u00ed.<\/p>\n<p><strong>Do jak\u00e9 m\u00edry m\u016f\u017ee technick\u00fd v\u00fdvoj a inovace zm\u00edrnit tyto z\u00e1vislosti, zejm\u00e9na v oblasti konfekce kabel\u016f a v\u00fdroby palubn\u00edch s\u00edt\u00ed? <\/strong><\/p>\n<p>\u00dast\u0159edn\u00edm prvkem je zaveden\u00ed architektury z\u00f3nov\u00fdch architektur palubn\u00ed s\u00edt\u011b a efekt\u016f, kter\u00e9 s sebou p\u0159in\u00e1\u0161ej\u00ed. Vozidlo je rozd\u011bleno do r\u016fzn\u00fdch z\u00f3n, z nich\u017e ka\u017ed\u00e1 m\u00e1 m\u00edstn\u00ed \u0159\u00eddic\u00ed jednotky. Krom\u011b dal\u0161\u00edch v\u00fdhod se t\u00edm zkracuj\u00ed kabelov\u00e9 trasy, v\u00fdrazn\u011b se zjednodu\u0161uje syst\u00e9m palubn\u00ed s\u00edt\u011b, a t\u00edm se sni\u017euje i spot\u0159eba materi\u00e1lu. K tomu se p\u0159id\u00e1v\u00e1 miniaturizace mnoha komponent. Ten\u010d\u00ed kabely a men\u0161\u00ed konektory nejen \u0161et\u0159\u00ed m\u00edsto, ale umo\u017e\u0148uj\u00ed tak\u00e9 dal\u0161\u00ed \u00faspory materi\u00e1lu a hmotnosti. Dal\u0161\u00ed p\u00e1kou na stran\u011b v\u00fdroby je zvy\u0161uj\u00edc\u00ed se automatizace. Automatizovan\u00e9 v\u00fdrobn\u00ed procesy sni\u017euj\u00ed pot\u0159ebu manu\u00e1ln\u00ed pr\u00e1ce, zvy\u0161uj\u00ed efektivitu a flexibilitu v\u00fdroby a umo\u017e\u0148uj\u00ed flexibiln\u011bj\u0161\u00ed volbu um\u00edst\u011bn\u00ed \u2013 bl\u00ed\u017ee k prodejn\u00edm trh\u016fm a d\u00e1le od geopoliticky rizikov\u00fdch oblast\u00ed. To posiluje odolnost dodavatelsk\u00fdch \u0159et\u011bzc\u016f a pom\u00e1h\u00e1 rychleji reagovat na zm\u011bny na trhu. Nicm\u00e9n\u011b palubn\u00ed s\u00edt\u011b ve sv\u00e9 zvl\u00e1\u0161tn\u00ed, amorfn\u00ed struktu\u0159e budou i v budoucnu siln\u011b z\u00e1visl\u00e9 na manu\u00e1ln\u00ed pr\u00e1ci, a tedy na m\u00edstech v\u00fdroby s levnou pracovn\u00ed silou, i na del\u0161\u00edch dodavatelsk\u00fdch \u0159et\u011bzc\u00edch.<\/p>\n<p><strong>Co p\u0159esn\u011b d\u011bl\u00e1 spole\u010dnost MD ELEKTRONIK, aby byla co nejl\u00e9pe p\u0159ipravena na v\u0161echny geopolitick\u00e9 situace?<\/strong><\/p>\n<p>V uplynul\u00e9m desetilet\u00ed otev\u0159ela MD t\u0159i nov\u00e9 z\u00e1vody ve v\u0161ech regionech kl\u00ed\u010dov\u00fdch pro automobilov\u00fd pr\u016fmysl: v Severn\u00ed Americe, v\u00fdchodn\u00ed Evrop\u011b a \u010c\u00edn\u011b. T\u00edm sledujeme strategii \u201elocal for local\u201c, tedy lok\u00e1ln\u00ed v\u00fdroba pro lok\u00e1ln\u00ed trh. Pokud je to mo\u017en\u00e9, suroviny a komponenty odeb\u00edr\u00e1me v bezprost\u0159edn\u00ed bl\u00edzkosti na\u0161ich v\u00fdrobn\u00edch z\u00e1vod\u016f a od n\u011bkolika dodavatel\u016f. T\u00edm se minimalizuje z\u00e1vislost na glob\u00e1ln\u00edch dodavatelsk\u00fdch \u0159et\u011bzc\u00edch a sni\u017euj\u00ed se logistick\u00e9 n\u00e1klady a z\u00e1vislost na jednotliv\u00fdch dodavatel\u00edch. Krom\u011b toho se celosv\u011btov\u011b spol\u00e9h\u00e1me na v\u00fdrobn\u00ed za\u0159\u00edzen\u00ed, kter\u00e1 jsme sami vyvinuli a postavili, kter\u00e1 jsou optim\u00e1ln\u011b p\u0159izp\u016fsobena po\u017eadavk\u016fm, zaji\u0161\u0165uj\u00ed jednotn\u00e9 celosv\u011btov\u00e9 standardy kvality a d\u00e1le sni\u017euj\u00ed na\u0161i z\u00e1vislost na extern\u00edch spole\u010dnostech. Krom\u011b organiza\u010dn\u00edch a struktur\u00e1ln\u00edch opat\u0159en\u00ed vyv\u00edj\u00edme a vyr\u00e1b\u00edme v MD tak\u00e9 vlastn\u00ed v\u00fdrobky, kter\u00e9 spl\u0148uj\u00ed rostouc\u00ed po\u017eadavky na velikost, v\u00fdkon a efektivitu zdroj\u016f. V neposledn\u00ed \u0159ad\u011b uplat\u0148ujeme aktivn\u00ed a proz\u00edrav\u00e9 \u0159\u00edzen\u00ed rizik. Pr\u016fb\u011b\u017en\u011b analyzujeme potenci\u00e1ln\u00ed geopolitick\u00e9 ru\u0161iv\u00e9 faktory, vyv\u00edj\u00edme alternativn\u00ed sc\u00e9n\u00e1\u0159e a vypracov\u00e1v\u00e1me konkr\u00e9tn\u00ed pohotovostn\u00ed pl\u00e1ny. T\u00edmto zp\u016fsobem zaji\u0161\u0165ujeme, \u017ee pro na\u0161e z\u00e1kazn\u00edky z\u016fstaneme spolehliv\u00fdm partnerem i v n\u00e1ro\u010dn\u00fdch dob\u00e1ch.<\/p>\n<p><strong>Wolfgangu, moc d\u011bkuji za zaj\u00edmav\u00fd rozhovor!<\/strong><\/p>\n\t<div id=\"gap-1713230184\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1713230184 {\n  padding-top: 20px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"row\"  id=\"row-1909177472\">\n\n\n\t<div id=\"col-577590539\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<div class=\"message-box relative\" style=\"padding-top:15px;padding-bottom:15px;\"><div class=\"message-box-bg-image bg-fill fill\" ><\/div><div class=\"message-box-bg-overlay bg-fill fill\" style=\"background-color:rgb(245, 245, 247);\"><\/div><div class=\"container relative\"><div class=\"inner last-reset\">\n\n\t<div id=\"gap-2075527904\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-2075527904 {\n  padding-top: 20px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<p><strong>Sn\u00ed\u017een\u00ed z\u00e1vislosti a rozlo\u017een\u00ed rizik \u2013 jak automobilov\u00fd pr\u016fmysl \u0159e\u0161\u00ed geopolitick\u00e9 v\u00fdzvy\u00a0 <\/strong><\/p>\n<p>Napjat\u00e1 geopolitick\u00e1 situace, kterou charakterizuj\u00ed konflikty na Ukrajin\u011b a na Bl\u00edzk\u00e9m v\u00fdchod\u011b a nevyzpytateln\u00e1 celn\u00ed politika USA, nut\u00ed automobilov\u00fd pr\u016fmysl k radik\u00e1ln\u00edmu p\u0159enastaven\u00ed glob\u00e1ln\u00edch dodavatelsk\u00fdch \u0159et\u011bzc\u016f. Rostouc\u00ed n\u00e1klady na energie, obchodn\u00ed p\u0159ek\u00e1\u017eky a politick\u00e1 nejistota vedou k vy\u0161\u0161\u00edm v\u00fdrobn\u00edm n\u00e1klad\u016fm a klesaj\u00edc\u00ed odolnosti v cel\u00e9m hodnotov\u00e9m \u0159et\u011bzci. Na v\u00fdznamu nab\u00fdvaj\u00ed strategie, jako je dual sourcing, nearshoring a friendshoring, aby se rozlo\u017eila rizika, stabilizovaly dodavatelsk\u00e9 \u0159et\u011bzce a z\u00e1rove\u0148 aby bylo l\u00e9pe dosa\u017eeno c\u00edl\u016f v oblasti CO\u2082. Technick\u00e9 inovace, jako jsou z\u00f3nov\u00e9 architektury palubn\u00edch s\u00edt\u00ed, miniaturizace a automatizovan\u00e9 v\u00fdrobn\u00ed procesy, z\u00e1rove\u0148 pom\u00e1haj\u00ed sn\u00ed\u017eit spot\u0159ebu materi\u00e1lu a flexibiln\u011bji volit v\u00fdrobn\u00ed lokality. MD ELEKTRONIK s\u00e1z\u00ed na glob\u00e1ln\u00ed strategii \u201elocal-for-local\u201c, vlastn\u00ed v\u00fdrobn\u00ed za\u0159\u00edzen\u00ed a aktivn\u00ed \u0159\u00edzen\u00ed rizik, aby z\u016fstala spolehliv\u00fdm partnerem i v n\u00e1ro\u010dn\u00fdch dob\u00e1ch.<\/p>\n\t<div id=\"gap-1635897536\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1635897536 {\n  padding-top: 20px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n<\/div><\/div><\/div>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"row\"  id=\"row-1876853856\">\n\n\n\t<div id=\"col-1419252998\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<div class=\"message-box relative\" style=\"padding-top:15px;padding-bottom:15px;\"><div class=\"message-box-bg-image bg-fill fill\" ><\/div><div class=\"message-box-bg-overlay bg-fill fill\" style=\"background-color:rgb(245, 245, 247);\"><\/div><div class=\"container relative\"><div class=\"inner last-reset\">\n\n\t<div id=\"gap-1669226734\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1669226734 {\n  padding-top: 20px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<p>Extr\u00e9mn\u011b v\u00fdkonn\u00e9 a mimo\u0159\u00e1dn\u011b spolehliv\u00e9 datov\u00e9 spoje jsou z\u00e1kladem mobility z\u00edt\u0159ka. Spole\u010dnost MD zauj\u00edm\u00e1 v t\u011bchto technologi\u00edch vedouc\u00ed pozici a pokra\u010duje v jejich v\u00fdvoji prost\u0159ednictv\u00edm mezin\u00e1rodn\u00ed s\u00edt\u011b odborn\u00edk\u016f.<\/p>\n<p>Kontaktujte n\u00e1s a zjist\u011bte v\u00edce o nejnov\u011bj\u0161\u00edch inovac\u00edch!<\/p>\n\t<div id=\"gap-1212815579\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1212815579 {\n  padding-top: 20px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<a href=\"https:\/\/www.md-elektronik.com\/cs\/kontakt\/\" class=\"button primary is-outline is-small\"  >\n\t\t<span>Kontakt<\/span>\n\t<i class=\"icon-angle-right\" aria-hidden=\"true\" ><\/i><\/a>\n\n\n\t<div id=\"gap-1921826886\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1921826886 {\n  padding-top: 20px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n<\/div><\/div><\/div>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"message-box relative\" style=\"padding-top:30px;padding-bottom:30px;\"><div class=\"message-box-bg-image bg-fill fill\" ><\/div><div class=\"message-box-bg-overlay bg-fill fill\" style=\"background-color:rgb(245, 245, 247);\"><\/div><div class=\"container relative\"><div class=\"inner last-reset\">\n\n<div class=\"row align-equal align-center\"  id=\"row-1364424223\">\n\n\n\t<div id=\"col-1921475821\" class=\"col medium-3 small-12 large-3\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"gap-2069234730\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-2069234730 {\n  padding-top: 10px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_595498178\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.md-elektronik.com\/wp-content\/uploads\/2023\/02\/md_wolfgang_reitsamer_autor.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.md-elektronik.com\/wp-content\/uploads\/2023\/02\/md_wolfgang_reitsamer_autor.jpg 800w, https:\/\/www.md-elektronik.com\/wp-content\/uploads\/2023\/02\/md_wolfgang_reitsamer_autor-300x300.jpg 300w, https:\/\/www.md-elektronik.com\/wp-content\/uploads\/2023\/02\/md_wolfgang_reitsamer_autor-150x150.jpg 150w, https:\/\/www.md-elektronik.com\/wp-content\/uploads\/2023\/02\/md_wolfgang_reitsamer_autor-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_595498178 {\n  width: 99%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1702753571\" class=\"col medium-9 small-12 large-9\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p><span style=\"font-size: 130%;\"><strong>O Wolfgangu Reitsamerovi<\/strong><\/span><\/p>\n<p>Wolfgang Reitsamer je vedouc\u00edm mezin\u00e1rodn\u00edho prodeje ve spole\u010dnosti MD. Jeho \u00fakolem je z\u00edsk\u00e1vat pro MD nov\u00e9 z\u00e1kazn\u00edky a pr\u016fb\u011b\u017en\u011b s nimi rozv\u00edjet obchod. B\u011bhem posledn\u00edch \u0161esti let k tomu vytvo\u0159il organiza\u010dn\u00ed a technick\u00e9 podm\u00ednky, zejm\u00e9na ve spolupr\u00e1ci se sv\u00fdmi kolegy v Severn\u00ed Americe a Asii. M\u00e1 za sebou v\u00edce ne\u017e 20 let zku\u0161enost\u00ed v oblasti prodeje, z toho 14 let v automobilov\u00e9m pr\u016fmyslu. Krom\u011b \u00fazk\u00e9ho kontaktu s mezin\u00e1rodn\u00edmi klienty a pr\u00e1ce v glob\u00e1ln\u00edm t\u00fdmu ho velmi bav\u00ed jeho hlavn\u00ed \u00fakol, a to ka\u017edodenn\u00ed strategick\u00e9 a operativn\u00ed roz\u0161i\u0159ov\u00e1n\u00ed klientsk\u00e9 z\u00e1kladny MD.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\n<style>\n#row-1364424223 > .col > .col-inner {\n  padding: 0 0px 0px 0px;\n}\n<\/style>\n<\/div>\n\n<\/div><\/div><\/div>\n\n\t<div id=\"gap-152786800\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-152786800 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n","protected":false},"excerpt":{"rendered":"<p>\u25baDual sourcing \u25baFriendshoring \u25baNearshoring \u25baAutomatizace \u25baMiniaturizace<\/p>\n","protected":false},"author":21,"featured_media":28247,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[94],"tags":[],"class_list":["post-28252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-cs"],"_links":{"self":[{"href":"https:\/\/www.md-elektronik.com\/cs\/wp-json\/wp\/v2\/posts\/28252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.md-elektronik.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.md-elektronik.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.md-elektronik.com\/cs\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.md-elektronik.com\/cs\/wp-json\/wp\/v2\/comments?post=28252"}],"version-history":[{"count":2,"href":"https:\/\/www.md-elektronik.com\/cs\/wp-json\/wp\/v2\/posts\/28252\/revisions"}],"predecessor-version":[{"id":28254,"href":"https:\/\/www.md-elektronik.com\/cs\/wp-json\/wp\/v2\/posts\/28252\/revisions\/28254"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.md-elektronik.com\/cs\/wp-json\/wp\/v2\/media\/28247"}],"wp:attachment":[{"href":"https:\/\/www.md-elektronik.com\/cs\/wp-json\/wp\/v2\/media?parent=28252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.md-elektronik.com\/cs\/wp-json\/wp\/v2\/categories?post=28252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.md-elektronik.com\/cs\/wp-json\/wp\/v2\/tags?post=28252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}