We are
A Strong brand. A Strong presence.
We operate in a highly competitive market. To succeed, MD must clearly differentiate itself from its competitors and position itself as unique. Our Marketing & Communication Guidelines help you understand our brand essence. They define how the global MD brand communicates and acts in a consistent manner, both in words and images. Consistent application of our guidelines makes us recognisable to our customers, partners and future talent.
The following guidelines will help you understand the MD brand and communicate it effectively to the outside world. They also provide clear guidance on how to use our corporate design and brand tone confidently. We provide you with appropriate tools that are easy to understand, structured and practical. Whether for PowerPoint, email, social media, collaboration with agencies or your company photo shoot: consistent tone, colours and design guidelines make the MD brand unmistakable.
Our brand essence
Our product vision
As a manufacturer and development partner, we bear a great responsibility. Our products enable the transformation of vehicle mobility. We live up to this responsibility with a visionary goal: we make mobility better for people and the environment.
Our values
Our brand promise, ‘Beyond Connections’, shapes how we work with our customers and colleagues. Our values give us clear guidance:
We empower solidarity: respectful, appreciative, familiar
We offer stability: down-to-earth, competent, proactive
We ensure reliability: cooperative, responsible, customer-oriented
We realize future technologies: flexible, innovative, future-oriented
Our brand voice
Our brand voice dictates how we write and speak. It conveys our values and our spirit. Our texts are easy to read and impress with their clear and concise content. Everyone can understand the meaning of our texts:
innovative & dynamic: understandable language, short sentences, meaningful context
global & open-minded: direct approach, supportive, understanding
conscientious & secure: clear and rational, in natural language
future-oriented & economically sustainable: confident, down-to-earth, clear and factual
Our corporate design
Our path leads towards the future: clear lines and reduced forms visualise our progress.
Our corporate colours: blue, white and silver grey
Our logo: simple, straightforward, no effects
Our claim: to be inserted as a graphic in Pioneer Blue
Our typography: Headline: Bebos New Pro Bold, other text types Helvetica New
Our shapes: clear lines and edges
Our visual language: bright, light, clear minimalism
Your touchpoints
How to write our brand names correctly
There are currently many different spellings of our brand names in circulation. The new guidelines define the correct and consistent spelling. All other spellings are incorrect.
You for MD on social media
Our CD also applies to social media. Downloadable templates make it easier to communicate our topics via your social media channel: Please ensure that the MD brand is presented in a varied and balanced way on social media platforms.
Branding templates for your daily work
Whether emails, letters, PowerPoint presentations or team meetings – our templates save you time and ensure a professional and consistent brand image. You’ll see: our templates make your daily workflows easier!
Discover our daily templates now
Your image and video database
Whether for presentations or web applications, you will quickly find the right material for a strong visual presence in our image and video database. Brand-compliant stock images and videos as well as icons and renderings are available for download here. Simply access them and get started right away.
Discover the image and video database now
Your briefing for MD photo shoots
We like to show our customers and partners that we are people with personality and we can organize a photo shoot for you. It is best to dress neutrally, simply and stylishly in the specified colours. The most important thing is to just be yourself.
For agencies, print shops and other external service providers
Whether you need brochures, flyers, business cards, support with social media marketing or trade fair stand design, our ready-made InDesign templates ensure a consistent brand image across all channels – online and offline – worldwide.
Download template for brochures Download template for flyers Download template for notepads and business cards Download social media templatesOur templates and working materials are designed to make your everyday work easier while ensuring a consistent, professional appearance for our MD brand. Use them flexibly for your tasks – they save time and create clarity.
FAQ
Yes, but they should all be adapted to the new design with the next update.
We are happy to assist you! (Contact: marketing@md-elektronik.de)
Each template should be updated to the latest version with the next update.
The website, including all downloads, will be updated over the coming months. The transition to the new design will be gradual, with old and new elements existing side by side for some time.